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The $234 billion venture capital sector sometimes uses an illegal pricing strategy, new research suggests—but it’s killing innovation, too

Reported by Fortune
Jul 21, 2023· 3 min read
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Key Takeaways
  • • The U.S. venture capital sector, valued at $234 billion domestically and $709 billion globally, employs predatory pricing strategies that may violate antitrust law while simultaneously stifling innovation and reducing market competition.
  • • Legal researchers Matt Wansley and Sam Weinstein at Cardozo School of Law have published a paper titled "Venture Predation" identifying how venture-backed companies like Uber, Amazon, and PayPal used deep-pocketed capital to undercut competitors below cost, drive them from market, then raise prices after monopoly control was established.
  • • Predatory pricing is classified as an anticompetitive practice that violates antitrust laws, yet remains difficult to prosecute; companies subsidized by venture capital can sustain losses through venture funding in ways that traditional competitors cannot, creating an asymmetric competitive advantage.
  • • According to Weinstein, predatory pricing reduces consumer choice and innovation incentives: "Uber doesn't have a more efficient business model. It prevailed through burning cash, not through being better," highlighting how capital availability distorts market dynamics away from operational superiority.
  • • The pricing strategy creates perverse incentives across the venture ecosystem, eliminating potential competitors who might develop superior business models and concentrating market power among venture-funded incumbents rather than fostering genuine innovation.
Summary
New research from legal scholars at Cardozo School of Law has brought renewed scrutiny to the venture capital sector's competitive practices, identifying what researchers term "venture predation"—an anticompetitive strategy that may violate antitrust law while harming broader innovation incentives. The $234 billion U.S. venture capital industry, which operates within a $709 billion global market, has built its reputation on funding transformative companies like Meta and Amazon. However, lawyers Matt Wansley and Sam Weinstein argue in their research paper that some of Silicon Valley's most celebrated successes, including Uber, achieved market dominance not through operational efficiency but through venture-backed predatory pricing.

Predatory pricing occurs when a deep-pocketed corporation with significant market share deliberately lowers prices below cost to eliminate competitors and capture market control. Once rivals have exited and monopoly conditions are established, the predator raises prices to unsustainable levels, recouping losses from the predatory period. This strategy violates antitrust laws designed to ensure competitive, fair markets. Traditional companies face financial constraints that prevent sustained below-cost pricing, but venture-backed firms can operate at losses indefinitely through continuous capital infusions—creating an asymmetric competitive advantage unrelated to business model superiority.

The research identifies Uber as a prominent example, noting the company's early affordability was enabled by venture capital burning cash rather than by superior logistics or operational innovation. Wansley and Weinstein argue this dynamic reduces consumer choice, eliminates potential competitors with more efficient business models, and distorts market incentives away from genuine innovation. The strategy represents what Sam Weinstein described as creating "perverse incentives" throughout the venture ecosystem. Historical precedent exists: Walmart faced legal challenges after aggressively pricing drugstore products below cost in a 1993 Arkansas location to drive local competitors from business.

Predatory pricing remains notoriously difficult to prosecute under current antitrust frameworks, which often impose a high evidentiary bar. The venture capital model's structural advantages—unlimited access to capital for burn-down strategies—have effectively insulated venture-backed competitors from traditional competitive constraints and antitrust enforcement.

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Fortune The $234 billion venture capital sector sometimes uses an illegal pricing strategy, new research suggests—but it’s killing innovation, too