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The $234 billion venture capital sector sometimes uses an illegal pricing strategy, new research suggests—but it’s killing innovation, too

Reported by Fortune
Jul 21, 2023· 3 min read
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Key Takeaways
  • • The U.S. venture capital sector, valued at $234 billion domestically ($709 billion globally), may be employing predatory pricing strategies that violate antitrust law, according to new research from Cardozo School of Law scholars Matt Wansley and Sam Weinstein in their paper "Venture Predation."
  • • High-profile Silicon Valley companies, including Uber, have succeeded through below-cost pricing funded by venture capital rather than superior business models, enabling them to burn cash and eliminate competitors while venture investors absorb losses until market consolidation occurs.
  • • Predatory pricing—when well-capitalized firms lower prices below cost to drive competitors from the market, then raise prices post-consolidation—reduces consumer choice and stifles innovation by eliminating potentially more efficient competitors before they can scale.
  • • The anticompetitive practice is difficult to prosecute under existing antitrust frameworks, creating structural incentives for venture capital to deploy capital in ways that harm market competition and long-term innovation ecosystems.
  • • According to Weinstein, this strategy creates "perverse incentives" where venture-backed companies prioritize market dominance through capital burning over developing genuinely superior or more efficient business models.
Summary
New academic research examining venture capital investment practices has identified a potentially widespread use of predatory pricing strategies within the $234 billion U.S. venture capital sector, raising significant antitrust concerns. The research, conducted by lawyers Matt Wansley and Sam Weinstein at Yeshiva University's Cardozo School of Law and titled "Venture Predation," argues that prominent Silicon Valley companies—notably Uber—have leveraged venture capital funding to implement pricing strategies that fall below their operational costs, enabling them to drive competitors from the market through sustained cash burn rather than operational superiority.

Predatory pricing is defined as a practice in which deep-pocketed corporations with large market share deliberately lower prices below cost to eliminate competition and consolidate market control. Once competitors are eliminated and the market is sufficiently concentrated, the predator raises prices to unsustainable levels, recouping earlier losses at the expense of consumers and market efficiency. This practice violates antitrust laws designed to preserve competitive markets and protect consumer welfare. Weinstein told Fortune that venture-backed companies pursuing this strategy do not possess more efficient business models; rather, they "prevail through burning cash, not through being better."

The structural incentive for venture capital to facilitate predatory pricing emerges from the sector's economics: venture firms benefit from rapid market consolidation and dominant market positions, which can be achieved faster through capital-intensive pricing wars than through organic competitive advantages. The research suggests this dynamic creates cascading harms: it reduces consumer choice, eliminates potentially more efficient competitors before they can establish themselves, and fundamentally distorts innovation incentives by rewarding burn rate and market share acquisition over genuine technological or operational innovation.

The enforcement challenge lies in predatory pricing's inherent difficulty to prove under existing antitrust frameworks. Unlike per se violations, predatory pricing requires demonstrating intent and market effects, creating prosecutorial friction that has historically enabled well-capitalized firms to deploy these strategies with limited legal consequence. This enforcement gap, combined with venture capital's structural incentives to fund aggressive market expansion, suggests the practice may be more prevalent than regulatory scrutiny has detected.

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Fortune The $234 billion venture capital sector sometimes uses an illegal pricing strategy, new research suggests—but it’s killing innovation, too