Key Takeaways
- • POV Beauty closed a Series A funding round led by Silas Capital, with participation from RÉDO Capital and existing investor Imaginary Ventures, according to a PR Newswire release dated October 19, 2026.
- • The round follows the brand's nationwide launch in all Sephora stores and online, which the company describes as highly successful.
- • Proceeds will fund growth across Sephora, team expansion, TikTok Shop, and a pipeline of skincare-makeup hybrid products.
- • The release does not disclose the round size or valuation.
- • The brand was launched in 2025 and is co-founded by creator Mikayla Nogueira and beauty executive Ani Hadjinian, who serves as CEO.
Summary
POV Beauty, a skin prep cosmetics brand co-founded by creator Mikayla Nogueira and beauty industry veteran Ani Hadjinian, announced on October 19, 2026 that it has closed a Series A funding round. The round was led by Silas Capital, a consumer growth equity and venture capital firm, with participation from RÉDO Capital and Imaginary Ventures, the brand's original investor. The company did not disclose the round size or valuation.
The brand was launched in 2025 and positions itself around the idea that makeup performs best when skin is properly prepped. Its products combine clinically backed skincare with cosmetics. Standout formulas include Drench It, Glaze It, Whip It, Drip It, and Chill It, alongside the Snatch It and Amp It franchises. The company said it will expand its lineup in the coming months. The investment follows the brand's launch in all Sephora stores nationwide and online, which the company described as highly successful, and the recent rollout of a dedicated community app.
The company said the capital will be deployed to accelerate momentum within Sephora, expand the team, grow its presence on TikTok Shop, and invest in skincare-makeup hybrid innovation. Hadjinian said the brand had proven its scale potential through retailers such as Sephora. Brian Thorne, Partner at Silas Capital, said the brand is poised to lead the skin prep category. Lusa Zhou, Co-Founder and Managing Partner at RÉDO Capital, praised the founders' complementary strengths. Kelly Dill of Imaginary Ventures said the firm had backed the company from before its launch. The release notes that this round is in addition to an institutional base led by Imaginary Ventures before launch.
Silas Capital, founded in 2012, invests in consumer brands through e-commerce, wholesale, and retail channels. RÉDO Capital is a New York-based growth equity firm focused on beauty, personal care, wellness, and lifestyle. Both figures and claims in this summary come from the company's press release.
The brand was launched in 2025 and positions itself around the idea that makeup performs best when skin is properly prepped. Its products combine clinically backed skincare with cosmetics. Standout formulas include Drench It, Glaze It, Whip It, Drip It, and Chill It, alongside the Snatch It and Amp It franchises. The company said it will expand its lineup in the coming months. The investment follows the brand's launch in all Sephora stores nationwide and online, which the company described as highly successful, and the recent rollout of a dedicated community app.
The company said the capital will be deployed to accelerate momentum within Sephora, expand the team, grow its presence on TikTok Shop, and invest in skincare-makeup hybrid innovation. Hadjinian said the brand had proven its scale potential through retailers such as Sephora. Brian Thorne, Partner at Silas Capital, said the brand is poised to lead the skin prep category. Lusa Zhou, Co-Founder and Managing Partner at RÉDO Capital, praised the founders' complementary strengths. Kelly Dill of Imaginary Ventures said the firm had backed the company from before its launch. The release notes that this round is in addition to an institutional base led by Imaginary Ventures before launch.
Silas Capital, founded in 2012, invests in consumer brands through e-commerce, wholesale, and retail channels. RÉDO Capital is a New York-based growth equity firm focused on beauty, personal care, wellness, and lifestyle. Both figures and claims in this summary come from the company's press release.
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