Key Takeaways
- • Hypefy AI closed a $7.2M Series A funding round led by AYMO Ventures, bringing total capitalization to approximately $9M following a prior seed round, establishing the Zagreb-based startup as a significant player in marketing automation infrastructure.
- • The funding round includes participation from existing investors Interactive Venture Partners, Oktogon Ventures, and Euroventures, signaling continued confidence in the platform's market potential and execution capability.
- • Hypefy AI has demonstrated measurable traction with thousands of multi-market campaigns executed, generating over 700 million impressions, and securing marquee clients including NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald's, and Samsung—indicating strong product-market fit in enterprise marketing segments.
- • Capital deployment priorities center on core product engineering, geographic expansion across Europe and the United States, and workforce scaling, reflecting a growth-stage strategy focused on both technology deepening and market penetration.
- • The platform's core functionality—automated end-to-end creator campaign execution including discovery, outreach routing, localized pricing, content review, and cross-border payments—addresses a fragmented, manual-intensive market where influencer marketing spend remains high but operational efficiency remains constrained.
Summary
Hypefy AI, a Zagreb-based artificial intelligence platform specializing in influencer marketing and campaign automation, has raised $7.2 million in Series A funding led by venture capital firm AYMO Ventures. The round, which closed on June 30, 2026, brings the company's total funding to approximately $9 million across multiple rounds, following an earlier seed investment. Existing backers Interactive Venture Partners, Oktogon Ventures, and Euroventures participated in the Series A, demonstrating sustained investor confidence in the platform's strategic direction and market opportunity.
The company, led by Co-founder and Chief Executive Officer Stjepan Zelić, has built a specialized software platform designed to automate the full lifecycle of influencer marketing campaigns. The system handles critical functions including automated creator discovery, outreach routing, localized pricing mechanisms, content review workflows, and cross-border payment settlements—capabilities that address genuine operational friction points in global influencer marketing execution. This end-to-end automation approach positions Hypefy AI within the broader marketing technology (MarTech) and software-as-a-service (SaaS) landscape, where operational efficiency and scalability directly impact customer economics.
Hypefy AI's customer base and performance metrics suggest strong enterprise validation. The platform has executed thousands of multi-market campaigns generating more than 700 million impressions, while serving major multinational consumer brands including NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald's, and Samsung. This portfolio of blue-chip clients indicates the company has achieved meaningful product-market fit in the enterprise segment and possesses the operational capability to manage complexity at scale across geographies and regulatory jurisdictions.
The company intends to deploy Series A capital across three strategic priorities: accelerating core product engineering, expanding commercial operations across Europe and North America, and scaling its workforce across multiple regions. This allocation reflects a growth-stage capital strategy focused on both deepening technological differentiation and capturing market share in developed markets where influencer marketing budgets remain substantial and operational maturity is lower. The geographic expansion into the United States represents a significant market expansion opportunity, as influencer marketing spending in North America exceeds European markets by multiples.
## DETAILED SUMMARY (continued)
Hypefy AI's emergence from the Central and Eastern European venture ecosystem and subsequent funding from recognized venture investors signals the region's growing relevance as a source of enterprise software innovation, particularly in specialized vertical applications serving global customers. The company's ability to secure marquee multinational brands as customers while building from a non-traditional tech hub demonstrates that platform-building excellence and domain expertise can transcend geographic constraints in the modern SaaS market.
The company, led by Co-founder and Chief Executive Officer Stjepan Zelić, has built a specialized software platform designed to automate the full lifecycle of influencer marketing campaigns. The system handles critical functions including automated creator discovery, outreach routing, localized pricing mechanisms, content review workflows, and cross-border payment settlements—capabilities that address genuine operational friction points in global influencer marketing execution. This end-to-end automation approach positions Hypefy AI within the broader marketing technology (MarTech) and software-as-a-service (SaaS) landscape, where operational efficiency and scalability directly impact customer economics.
Hypefy AI's customer base and performance metrics suggest strong enterprise validation. The platform has executed thousands of multi-market campaigns generating more than 700 million impressions, while serving major multinational consumer brands including NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald's, and Samsung. This portfolio of blue-chip clients indicates the company has achieved meaningful product-market fit in the enterprise segment and possesses the operational capability to manage complexity at scale across geographies and regulatory jurisdictions.
The company intends to deploy Series A capital across three strategic priorities: accelerating core product engineering, expanding commercial operations across Europe and North America, and scaling its workforce across multiple regions. This allocation reflects a growth-stage capital strategy focused on both deepening technological differentiation and capturing market share in developed markets where influencer marketing budgets remain substantial and operational maturity is lower. The geographic expansion into the United States represents a significant market expansion opportunity, as influencer marketing spending in North America exceeds European markets by multiples.
## DETAILED SUMMARY (continued)
Hypefy AI's emergence from the Central and Eastern European venture ecosystem and subsequent funding from recognized venture investors signals the region's growing relevance as a source of enterprise software innovation, particularly in specialized vertical applications serving global customers. The company's ability to secure marquee multinational brands as customers while building from a non-traditional tech hub demonstrates that platform-building excellence and domain expertise can transcend geographic constraints in the modern SaaS market.
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