Key Takeaways
- • Broccoli raised $52 million across its Series A and Series B rounds, both led by Khosla Ventures, with participation from Y Combinator and Operator Partners, according to Pulse 2.0.
- • The two rounds closed nine months apart as the San Francisco-based company expands its AI agent platform for home-services contractors.
- • More than 1,500 businesses use Broccoli, including Ace Hardware Home Services, Any Hour Group, Mr. Electric, and Authority Brands, with over 10 million consumer conversations managed and roughly 2.5 million appointments booked.
- • One national multi-location customer reported a 29% revenue increase and a 36% reduction in overhead in its first year on the platform.
- • The company employs about 160 people and plans to use the new capital to accelerate hiring and extend its AI capabilities across more of the customer journey.
Summary
Broccoli develops AI agents that handle customer interactions across the home-services lifecycle. The platform can answer phone calls, schedule appointments, follow up on estimates, renew service memberships, and re-engage previous customers when capacity opens. Before a technician arrives, it can gather information about the property, equipment, and prior service history. After a visit, it helps businesses maintain relationships, flag missed follow-up opportunities, and identify additional service needs. The company targets contractors in HVAC, plumbing, electrical, garage door services, pest control, roofing, property care, and related categories.
The company reports more than 1,500 business customers, including Ace Hardware Home Services, Any Hour Group, Mr. Electric, and Authority Brands. Customers have used the platform to manage more than 10 million consumer conversations and book approximately 2.5 million service and sales appointments. One national multi-location customer reported a 29% increase in revenue and a 36% reduction in overhead during its first year using Broccoli.
Co-founders AJ Jain and Adi Ketkar met at BITS Pilani and previously built Y Combinator-backed Telematica. Broccoli's first customer was Armstrong Plumbing, led by home-services operator Marcelle Flowers, who later joined the company as chief industry officer. The company employs about 160 people, drawing on engineers with experience at Microsoft, Amazon, and Uber alongside staff who have worked in the home-services industry. It is headquartered in San Francisco and also has an office in Utah.
The company plans to use the funding to accelerate hiring and expand its AI capabilities across more stages of the customer journey, with the goal of helping contractors convert more opportunities, reduce administrative workload, and build longer-term homeowner relationships. Samir Kaul, founding general partner at Khosla Ventures, said contractors are short on skilled technicians and that AI can take over office work so that field staff can focus on service.
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