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6 Alternative-Investing Startups to Watch, According to VCs

Reported by Businessinsider
Aug 25, 2022· 2 min read
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Key Takeaways
  • • Alternative-asset fintech sector attracted $5.2 billion in global capital during the first half of 2022, signaling robust investor demand for democratized access to private markets traditionally reserved for institutional buyers.
  • • Roofstock, a real-estate investing platform, commanded a $1.9 billion valuation after raising $240 million in Series E funding in January 2022, representing one of the largest venture capital rounds among alternative-investment fintechs.
  • • Six early-stage alternative-investment startups identified by venture capitalists as category leaders include Allocate, Altan Insights, Alto, Equi, Rally, and RealBlocks, each targeting distinct asset classes from private equity to collectibles.
  • • The alternative-investment fintech sector has expanded beyond real-estate platforms (Fundrise, Cadre) to encompass pre-IPO tech investing, private equity, fine art, and collectibles, reflecting broadening investor appetite for non-correlated, higher-returning assets.
  • • Fractional-share technology and automated processes are removing intermediaries and lowering minimum investment thresholds, enabling retail and less sophisticated investors to access alternative assets previously gated behind steep capital requirements.
Summary
The alternative-investment fintech sector is experiencing rapid growth as retail investors increasingly seek exposure to private markets and non-correlated assets. According to PitchBook data cited in the article, alternative fintechs globally raised $5.2 billion in capital during the first half of 2022, positioning the sector for accelerated growth. This expansion reflects a structural shift in investor preferences, driven by volatility in public equities and the historical outperformance of alternative assets relative to traditional stock markets.

The sector's evolution has been marked by significant capital deployment into mature operators. Roofstock, a real-estate investing startup, exemplified this trend by securing $240 million in Series E funding and achieving a $1.9 billion valuation in January 2022—among the largest rounds for alternative-investment fintechs to date. The platform's scale demonstrates investor confidence in technology-enabled real-estate markets, building on earlier success from peers like Fundrise and Cadre established in 2019.

Business Insider, drawing on insights from venture capitalists and analysts, identified six early-stage alternative-investment fintechs warranting institutional attention: Allocate (cited by Ripple Ventures and CB Insights), Altan Insights, Alto, Equi, Rally, and RealBlocks. These platforms collectively address fragmented segments of the alternative-asset universe, from private equity and pre-IPO tech investments to fine art and collectibles such as baseball cards. The diversity of offerings reflects the industry's expansion beyond real-estate-focused models toward a broader asset-class ecosystem.

The technological foundation enabling this democratization centers on fractional-share architecture and automation that systematically reduces intermediation costs and minimum investment thresholds. By lowering barriers to entry, these fintechs are capturing retail capital flows previously excluded from alternative markets due to high minimums and complexity. This structural change aligns with the broader fintech thesis of efficiency-driven market expansion, supported by sustained institutional demand for exposure to less-correlated, higher-returning assets.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Businessinsider 6 Alternative-Investing Startups to Watch, According to VCs