Key Takeaways
- • Wholebake, the private equity-backed snack manufacturer owned by Elysian Capital since 2021, has launched three 40g protein balls under its Bounce brand, marking its move into functional snacking.
- • The three launches are a raspberry and coca energy ball, a forest fruit mind ball and a reformulated peanut butter filled ball, all HFSS compliant.
- • Products are available direct from uk.bouncefoods.com, with listings coming soon at Holland & Barrett, Amazon, Waitrose, Ocado and Wholefoods Ireland.
- • The launch coincides with a period of significant growth for Wholebake, which has invested £3m in manufacturing capabilities this year.
- • Wholebake operates three manufacturing sites in North Wales and produces for a range of well-known brands and retailers alongside its own Bounce and Brynmor ranges.
Summary
Wholebake has extended its Bounce protein ball brand into functional snacking with the launch of three 40g balls, according to Insider Media. The range comprises a raspberry and coca energy ball, a forest fruit mind ball and a reformulated peanut butter filled ball. All three products are HFSS compliant, a regulatory consideration for UK snack marketing, and are available now from uk.bouncefoods.com, with distribution to Holland & Barrett, Amazon, Waitrose, Ocado and Wholefoods Ireland described as coming soon.
Marcus Hudson, head of sales and brands at Wholebake, said the launch is an "exciting next step for Bounce" that builds on a strong year for the company's own brands. He pointed to growing shopper demand for snacks with a specific benefit, such as energy, focus or protein, and noted the company's more than 25 years of experience making healthy snacks.
The launch comes during a period of significant growth for Wholebake, which manufactures for a wide range of well-known brands and retailers alongside its own Bounce and Brynmor ranges. This year the business has invested £3m in its manufacturing capabilities and has continued investing in its people, processes and product innovation.
Wholebake has been backed by private equity investor Elysian Capital since 2021 and operates across three manufacturing sites in North Wales. The source article does not disclose sales figures or revenue growth metrics for the period.
Marcus Hudson, head of sales and brands at Wholebake, said the launch is an "exciting next step for Bounce" that builds on a strong year for the company's own brands. He pointed to growing shopper demand for snacks with a specific benefit, such as energy, focus or protein, and noted the company's more than 25 years of experience making healthy snacks.
The launch comes during a period of significant growth for Wholebake, which manufactures for a wide range of well-known brands and retailers alongside its own Bounce and Brynmor ranges. This year the business has invested £3m in its manufacturing capabilities and has continued investing in its people, processes and product innovation.
Wholebake has been backed by private equity investor Elysian Capital since 2021 and operates across three manufacturing sites in North Wales. The source article does not disclose sales figures or revenue growth metrics for the period.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.