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Partners Group in talks to buy beauty biz Aroma-Zone from Eurazeo; CVC, Veritas Capital vie for Bodycote

Reported by PE Hub
Aug 6, 2026· 2 min read
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Key Takeaways
  • • Partners Group is in advanced negotiations to acquire Aroma-Zone, a beauty and personal care business currently owned by French private equity firm Eurazeo, signaling continued PE appetite for the fragmented beauty sector.
  • • CVC Capital Partners and Veritas Capital are competing bidders for Bodycote, a global heat treatment and metallurgical services provider, indicating competitive tension in the industrial services M&A market.
  • • The dual-track auction processes reflect broader PE strategy to consolidate niche industrial and consumer businesses with established market positions and recurring revenue characteristics.
Summary
Partners Group is pursuing the acquisition of Aroma-Zone, a beauty and personal care business currently held by Eurazeo. The deal represents Partners Group's expansion into the consumer goods sector, specifically targeting the fragmented beauty industry where consolidation opportunities remain significant. Eurazeo's decision to explore a sale suggests the French investor may be looking to reallocate capital or achieve a portfolio optimization following its ownership period.

Simultaneously, the market has witnessed competitive bidding for Bodycote, a heat treatment and metallurgical services provider. CVC Capital Partners and Veritas Capital are both pursuing the business, reflecting strong institutional investor interest in industrial services companies with specialized technical capabilities and diversified customer bases across aerospace, automotive, and energy sectors.

These parallel processes underscore continued private equity engagement in mid-market M&A despite broader macroeconomic uncertainty. Both Aroma-Zone and Bodycote represent the type of cash-generative, market-leading platforms that appeal to large fund managers seeking lower cyclicality and durable competitive advantages. The dual auction activity indicates that seller-side advisors continue to attract multiple high-quality bidders, though exact deal valuations and transaction timelines remain undisclosed at this stage.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

PE Hub Partners Group in talks to buy beauty biz Aroma-Zone from Eurazeo; CVC, Veritas Capital vie for Bodycote