Key Takeaways
- • Interlock Equity has agreed to sell Lovelytics, an Arlington, Virginia-based data and AI services firm, to CDW for $525 million, according to PEI Private Equity.
- • Lovelytics has grown from roughly 60 employees to more than 600 under Interlock's ownership, per the primary source.
- • The transaction is a notable exit in the business services and technology, media and telecom (TMT) space, underscoring continued demand for data and AI consulting capabilities.
Summary
Interlock Equity has completed the sale of Lovelytics, an Arlington, Virginia-based data and AI services firm, to CDW for $525 million, according to PEI Private Equity. The deal was categorized by PEI as a North American business services transaction within the TMT sector.
According to the report, Lovelytics has expanded from about 60 employees to more than 600 during its time in the portfolio, reflecting substantial headcount growth for the business. The source material available for this summary is limited, and the article does not provide further detail on deal structure, financing, or the terms of the transition.
For institutional investors and private equity professionals, the transaction illustrates the exit route of a sponsor-backed data and AI services platform to a strategic buyer, with CDW acquiring a business whose growth profile was built out under Interlock's ownership.
According to the report, Lovelytics has expanded from about 60 employees to more than 600 during its time in the portfolio, reflecting substantial headcount growth for the business. The source material available for this summary is limited, and the article does not provide further detail on deal structure, financing, or the terms of the transition.
For institutional investors and private equity professionals, the transaction illustrates the exit route of a sponsor-backed data and AI services platform to a strategic buyer, with CDW acquiring a business whose growth profile was built out under Interlock's ownership.
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