Key Takeaways
- • The FTC and attorneys general from 12 U.S. states sued in federal court in California to block PlayPower, owned by Platinum Equity, from acquiring rival playground equipment maker BCI Burke from Bertram Capital.
- • According to the FTC's complaint, five companies including PlayPower and BCI Burke control approximately 85% to 90% of the U.S. commercial outdoor playground equipment market.
- • The FTC alleges Burke has been gaining market share from PlayPower, making the combination particularly concerning from a competitive standpoint.
- • The case could test how regulators apply Biden-era merger guidelines to private equity-backed firms that grow through successive acquisitions.
- • PlayPower rejects the antitrust concerns, calling the two manufacturers complementary and saying the deal would strengthen its ability to compete internationally.
Summary
The FTC's complaint alleges that five companies, including PlayPower and BCI Burke, collectively control approximately 85% to 90% of the U.S. commercial outdoor playground equipment market. Regulators argue that eliminating direct competition between the two manufacturers could lead to higher prices, reduced product development and weaker service quality. The complaint also alleges the deal could harm independent sales representatives through reduced commissions or less favorable terms. The FTC further contends that Burke has been gaining market share from PlayPower. Colorado Attorney General Phil Weiser criticized the transaction, arguing that PlayPower was seeking to acquire a competitor rather than compete through stronger commercial performance, according to Axios.
Beyond the immediate case, Axios reported that the lawsuit could become an important test of how U.S. regulators evaluate acquisition-driven growth strategies under the merger guidelines adopted during the Biden administration, which allow authorities to examine whether individual deals form part of a broader strategy that progressively reduces competition. PlayPower has made several acquisitions over recent decades, including its 2016 purchase of Playworld, though Axios noted those deals predate Platinum Equity's ownership.
PlayPower has rejected the suggestion that the acquisition would undermine competition. In comments to Axios, a company spokesperson said the combination would strengthen the merged business and improve its ability to compete in international markets, describing the two manufacturers as complementary. The company said it remains confident in the deal and will continue engaging with the FTC to seek a resolution.
The lawsuit is notable for the cooperation between federal antitrust officials and a bipartisan coalition of state attorneys general: Arizona, California, Colorado, Illinois, Nevada, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Washington and Wisconsin. Axios reported that coordinated federal-state antitrust actions have been relatively uncommon during the current administration. An FTC spokesperson pointed to a 2025 challenge involving GTCR's proposed acquisition of Surmodics as a precedent for working alongside state authorities.
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