Key Takeaways
- • Beringer Capital appointed Yuriy Boykiv, former CEO of Front Row, as operating partner and executive chairman of portfolio company Perform[cb], expanding its operational leadership capacity in digital marketing and commerce sectors.
- • Boykiv brings over 20 years of experience scaling e-commerce and digital marketing platforms, including leading Front Row through a threefold revenue and EBITDA increase over three years before its sale to Charlesbank Capital Partners (with subsequent HighPost Capital investment).
- • In his dual role, Boykiv will dedicate majority time to operational scaling and strategic development at Perform[cb] while supporting broader deal sourcing, evaluation, and execution activities across Beringer's portfolio.
- • Boykiv's background includes presidency at Dentsu X managing major accounts (LVMH US fashion, Jaguar Land Rover global), and co-founding Gravity Media, a multicultural advertising agency that reached approximately $50 million in annual billings before acquisition by Dentsu International in 2016.
- • The appointment signals Beringer Capital's strategic focus on building operational depth within its outcome-based marketing services portfolio as the firm scales digital marketing and commerce-focused investments.
Summary
Beringer Capital has strengthened its operational leadership by appointing Yuriy Boykiv as an operating partner and executive chairman of portfolio company Perform[cb]. Boykiv, who most recently served as chief executive officer and board member of Front Row, brings substantial experience in scaling digital marketing and e-commerce platforms to a firm focused on digital marketing and commerce-focused investments.
In his new position, Boykiv will allocate the majority of his time to Perform[cb], where he will drive operational scaling and strategic development of the outcome-based marketing services business. Concurrently, he will support Beringer Capital's broader investment activities, including deal sourcing, evaluation, and execution activities across the portfolio. This dual mandate positions him as a key operational resource for the private equity firm's growth strategy.
Boykiv's track record demonstrates consistent ability to build and integrate businesses across the marketing and e-commerce ecosystem. During his tenure at Front Row, he orchestrated the integration of multiple agencies and an e-commerce business into a unified e-commerce and martech platform, achieving a threefold increase in both revenue and EBITDA over a three-year period. Front Row was subsequently sold to Charlesbank Capital Partners, with HighPost Capital providing additional investment thereafter. Prior to Front Row, Boykiv served as president of Dentsu X, where he managed significant client relationships including LVMH's US fashion portfolio and Jaguar Land Rover's global account. Earlier in his career, he co-founded Gravity Media, a multicultural advertising agency that grew to approximately $50 million in annual billings before being acquired by Dentsu International in 2016. This combination of operational leadership, M&A experience, and agency platform scaling directly aligns with the requirements of Beringer's portfolio development strategy.
In his new position, Boykiv will allocate the majority of his time to Perform[cb], where he will drive operational scaling and strategic development of the outcome-based marketing services business. Concurrently, he will support Beringer Capital's broader investment activities, including deal sourcing, evaluation, and execution activities across the portfolio. This dual mandate positions him as a key operational resource for the private equity firm's growth strategy.
Boykiv's track record demonstrates consistent ability to build and integrate businesses across the marketing and e-commerce ecosystem. During his tenure at Front Row, he orchestrated the integration of multiple agencies and an e-commerce business into a unified e-commerce and martech platform, achieving a threefold increase in both revenue and EBITDA over a three-year period. Front Row was subsequently sold to Charlesbank Capital Partners, with HighPost Capital providing additional investment thereafter. Prior to Front Row, Boykiv served as president of Dentsu X, where he managed significant client relationships including LVMH's US fashion portfolio and Jaguar Land Rover's global account. Earlier in his career, he co-founded Gravity Media, a multicultural advertising agency that grew to approximately $50 million in annual billings before being acquired by Dentsu International in 2016. This combination of operational leadership, M&A experience, and agency platform scaling directly aligns with the requirements of Beringer's portfolio development strategy.
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