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World Cup shines light on PE soccer deals; Blue Owl has high hopes for Cleveland Cavaliers; Bruin fetches $530m for Full Swing - PEI Private Equity

Reported by Privateequityinternational
Oct 27, 2026· 1 min read
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Key Takeaways
  • • Apollo, KKR and Avenue Sports are among the private equity firms that have completed deals in the soccer sector over the past year, according to PEI.
  • • PEI reports that the FIFA World Cup has drawn attention to private equity investment in soccer.
  • • Blue Owl has expressed high hopes for the Cleveland Cavaliers, per the headline of the PEI report.
  • • Bruin has fetched $530m for Full Swing, per the PEI headline.
Summary
PEI reports that the World Cup has shone a light on private equity activity in soccer. According to the article by Rafael Canton, Apollo, KKR and Avenue Sports are among the firms that have made deals in the sector over the past year. The article's headline also highlights that Blue Owl has high hopes for the Cleveland Cavaliers, the NBA franchise, signaling continued interest from alternative asset managers in sports assets beyond soccer.

The piece further notes a $530m transaction in which Bruin fetched $530m for Full Swing. The publisher's summary available for this item is brief, so details on deal structure, valuations and counterparties beyond the headline figures are not disclosed in the source material. The article is classified as commentary within PEI's TMT and sports coverage.

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Sources

1 outlet

AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Privateequityinternational World Cup shines light on PE soccer deals; Blue Owl has high hopes for Cleveland Cavaliers; Bruin fetches $530m for Full Swing - PEI Private Equity