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NBA Basketball League in Europe Draws Private Credit Lenders

Reported by Bloomberg
Apr 16, 2026· 2 min read
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Key Takeaways
  • • Private credit heavyweights Apollo Global Management, Ares Management Corp. and Sixth Street Partners are in early discussions to help fund the NBA's expansion into Europe, according to people with knowledge of the matter cited by Bloomberg.
  • • The NBA is exploring a European league that could include newly created franchises, existing basketball outfits, and football clubs that do not currently operate a basketball team.
  • • The talks are at an early stage, so no financing terms, deal sizes or final commitments have been reported.
Summary
Apollo Global Management, Ares Management Corp. and Sixth Street Partners are in early discussions to help finance the National Basketball Association's planned expansion into Europe, according to people with knowledge of the matter, as reported by Bloomberg. The participation of these large private capital managers would signal institutional interest in sports-linked infrastructure and franchise financing.

The NBA is exploring plans to establish a European league. According to the report, the structure under consideration could include newly created franchises as well as existing basketball outfits. It could also incorporate football clubs that do not currently operate a basketball team, which would broaden the league's footprint beyond traditional basketball organizations.

The reporting does not disclose financing sizes, proposed structures, or timing for a formal launch. Because the discussions are described as early, the lender involvement should be viewed as exploratory rather than committed capital. Allocators tracking private credit appetite for sports and media assets may watch whether these firms formalize participation in the coming months.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Bloomberg NBA Basketball League in Europe Draws Private Credit Lenders