Key Takeaways
- • Family offices now allocate an average of 42% of their portfolios to alternative investments, according to figures cited in Crain Currency's coverage by Jasmine Suarez, published August 8, 2025.
- • Publisher context attributes the 42% figure to BlackRock's 2025 Global Family Office survey, which reported an increase of about 3 percentage points in alternatives allocations.
- • Private credit, infrastructure, club deals and direct investments are cited among the drivers of the shift, with private equity around 18% of portfolios split between direct investments (8%) and funds (10%) per UBS data.
- • Other surveys cited in the publisher's context report different baselines, including JPMorgan's roughly 45% estimate and a 52% figure for 2023, so the headline number depends on the data source.
Summary
Family offices now allocate an average of 42% of their portfolios to alternative investments, according to Crain Currency's report by Jasmine Suarez published August 8, 2025. The primary article itself is brief and does not provide the underlying data, but the publisher's related coverage attributes the figure to BlackRock's 2025 Global Family Office survey, which reported that alternatives rose by about 3 percentage points in family office portfolios.
Related coverage describes a shift in the composition of these allocations. Private credit, infrastructure, club deals and direct investments are cited as increasingly significant components, while private equity is reported at roughly 18% of the average portfolio, divided between direct investments (8%) and fund commitments (10%), according to UBS data. One UBS-based account reports family offices trimming private equity in favor of private credit and secondaries.
Estimates vary across providers. JPMorgan's Global Single Family Office 2024 Report is cited at roughly 45% for alternatives, and another survey reports a 52% allocation in 2023, up from 42% in 2022. Coverage also notes that nearly 40% of family offices plan to raise their alternatives allocations. Readers comparing figures should note differences in methodology, sample composition and time period across these studies.
Related coverage describes a shift in the composition of these allocations. Private credit, infrastructure, club deals and direct investments are cited as increasingly significant components, while private equity is reported at roughly 18% of the average portfolio, divided between direct investments (8%) and fund commitments (10%), according to UBS data. One UBS-based account reports family offices trimming private equity in favor of private credit and secondaries.
Estimates vary across providers. JPMorgan's Global Single Family Office 2024 Report is cited at roughly 45% for alternatives, and another survey reports a 52% allocation in 2023, up from 42% in 2022. Coverage also notes that nearly 40% of family offices plan to raise their alternatives allocations. Readers comparing figures should note differences in methodology, sample composition and time period across these studies.
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