Key Takeaways
- • Unifi Asset Management, the New York hedge fund launched by former One William Street partner Omer Gundogdu, has surpassed $1bn in assets under management less than a year after beginning to trade, according to Bloomberg.
- • The firm began trading in February 2025 with approximately $400m and has more than doubled its assets to around $1.1bn, per people familiar with the matter.
- • Canadian Pension Plan Investment Board and New Holland Capital are cornerstone investors, a notable vote of confidence in a newly established manager amid a difficult capital-raising environment.
- • Unifi runs a relative-value credit strategy trading dislocations between credit derivatives and is understood to be up around 10% since inception.
- • The firm employs around 30 staff; Gundogdu previously spent more than 16 years at One William Street, where he helped build its $1.4bn relative-value credit derivatives business.
Summary
Unifi Asset Management, the hedge fund founded by former One William Street partner Omer Gundogdu, has crossed $1bn in assets under management less than a year after it began trading, according to a report by Bloomberg. The New York-based firm started trading in February 2025 with approximately $400m and has since grown to around $1.1bn, according to people familiar with the matter. The milestone is a rare fundraising success for a newly established manager.
The Canadian Pension Plan Investment Board is one of Unifi's cornerstone investors, alongside New Holland Capital. The result is notable because pension funds and endowments have generally been cautious about backing new managers, with most large allocations directed toward established multi-strategy platforms. Many portfolio managers have instead opted to run capital within multi-manager pod shop structures, which makes Unifi's growth a signal of continued investor appetite for specialist strategies led by experienced teams.
Unifi runs a relative-value credit strategy that trades dislocations between credit derivatives. According to the people cited by Bloomberg, the fund is up around 10% since inception. The firm employs around 30 staff and is headquartered in New York.
Unifi's trajectory resembles that of several other recently launched hedge funds that have scaled quickly. Harvey Capital Partners, founded by King Street Capital Management alumnus Paul Goldschmid, has raised $1.8bn, and Avantyr Capital Partners, led by former Viking Global Investors CIO Ning Jin, has gathered approximately $1.5bn.
Gundogdu spent more than 16 years at One William Street, where he helped build the firm's $1.4bn relative-value credit derivatives business and became a partner. One William Street is known for its focus on asset-backed and structured credit strategies.
The Canadian Pension Plan Investment Board is one of Unifi's cornerstone investors, alongside New Holland Capital. The result is notable because pension funds and endowments have generally been cautious about backing new managers, with most large allocations directed toward established multi-strategy platforms. Many portfolio managers have instead opted to run capital within multi-manager pod shop structures, which makes Unifi's growth a signal of continued investor appetite for specialist strategies led by experienced teams.
Unifi runs a relative-value credit strategy that trades dislocations between credit derivatives. According to the people cited by Bloomberg, the fund is up around 10% since inception. The firm employs around 30 staff and is headquartered in New York.
Unifi's trajectory resembles that of several other recently launched hedge funds that have scaled quickly. Harvey Capital Partners, founded by King Street Capital Management alumnus Paul Goldschmid, has raised $1.8bn, and Avantyr Capital Partners, led by former Viking Global Investors CIO Ning Jin, has gathered approximately $1.5bn.
Gundogdu spent more than 16 years at One William Street, where he helped build the firm's $1.4bn relative-value credit derivatives business and became a partner. One William Street is known for its focus on asset-backed and structured credit strategies.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.