Key Takeaways
- • UBS Asset Management appoints Amanda Rebello as Head of ETF and Index Fund Sales effective September 16, 2025, replacing Clemens Reuter who is retiring after 15 years at UBS and over 30 years in the industry.
- • Rebello brings extensive ETF leadership experience from DWS and BlackRock, having served as Head of Xtrackers Sales for US Onshore at DWS and held senior roles within BlackRock's iShares business across EMEA, including ETF-linked structured products and derivatives sales.
- • UBS AM's ETF and Index Fund business manages USD 823 billion in invested assets as part of its wider leading index tracking operations, positioning the division as a strategically critical growth area for the firm.
- • The appointment aligns with UBS AM's expansion strategy, including the launch of its first Active ETF and a Core range across Equity and Fixed Income ETFs, with Rebello reporting to André Mueller, Head of Client Coverage.
- • Rebello will be based in London and join UBS AM's Client Coverage Management Forum, working closely with Reuter during transition to ensure continuity and momentum in the competitive ETF and index fund market.
Summary
UBS Asset Management has announced the appointment of Amanda Rebello as its new Head of ETF and Index Fund Sales, effective September 16, 2025. Rebello succeeds Clemens Reuter, who is retiring after 15 years with UBS and more than three decades in the financial services industry. The leadership transition reflects UBS AM's strategic focus on accelerating growth within its ETF and index fund business, which manages USD 823 billion in invested assets as part of the firm's leading index tracking operations.
Rebello brings substantial experience across active and passive ETF markets in both EMEA and North America regions. Most recently, she held the position of Head of Xtrackers Sales for US Onshore at DWS, based in New York. Prior to that role, she worked at BlackRock in London, where she held multiple senior positions within the iShares business, including leadership responsibility for ETF-linked structured products and derivatives sales across the EMEA region. Her career trajectory demonstrates deep expertise in distribution, product innovation, and client relationship management across major ETF platforms.
Based in London, Rebello will become a member of UBS AM's Client Coverage Management Forum and will report to André Mueller, Head of Client Coverage. According to Mueller, "Amanda's appointment reflects our commitment to accelerating our growth in this strategically important area. I am confident that she is strongly positioned to take the business to the next level in this highly competitive space as we continue to evolve our offering and expand our capabilities globally."
The appointment occurs as UBS AM advances its product offering, including the launch of its first Active ETF and the introduction of a Core range spanning both Equity and Fixed Income ETFs. Rebello and Reuter will collaborate closely during the transition period to ensure operational continuity and sustained momentum in executing these strategic initiatives.
Rebello brings substantial experience across active and passive ETF markets in both EMEA and North America regions. Most recently, she held the position of Head of Xtrackers Sales for US Onshore at DWS, based in New York. Prior to that role, she worked at BlackRock in London, where she held multiple senior positions within the iShares business, including leadership responsibility for ETF-linked structured products and derivatives sales across the EMEA region. Her career trajectory demonstrates deep expertise in distribution, product innovation, and client relationship management across major ETF platforms.
Based in London, Rebello will become a member of UBS AM's Client Coverage Management Forum and will report to André Mueller, Head of Client Coverage. According to Mueller, "Amanda's appointment reflects our commitment to accelerating our growth in this strategically important area. I am confident that she is strongly positioned to take the business to the next level in this highly competitive space as we continue to evolve our offering and expand our capabilities globally."
The appointment occurs as UBS AM advances its product offering, including the launch of its first Active ETF and the introduction of a Core range spanning both Equity and Fixed Income ETFs. Rebello and Reuter will collaborate closely during the transition period to ensure operational continuity and sustained momentum in executing these strategic initiatives.
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