Key Takeaways
- • CAVU Consumer Partners led a $25 million Series A in EZ Bombs, the Orlando-based creator of the Seasoning Bomb category, according to a Business Wire release.
- • EZ Bombs scaled from zero retail doors at the start of 2025 to more than 8,000 retail locations, including Walmart, Target, Costco, Kroger, Albertsons and Publix.
- • The company reports it was the #1 food and beverage product on TikTok Shop in 2025, with more than 1 million units sold.
- • CAVU Principal Brandon Neumann joins the EZ Bombs board, and CAVU's UNCOMMON value-add team will support retail expansion, brand development and executive hiring.
- • Proceeds will fund wider distribution, additional manufacturing capacity, new products and executive hires.
Summary
The company was founded in late 2023 by CEO Brandon Castaneda, his mother Tina Castaneda and his sister Nichole Munoz. Nichole leads social strategy, and Tina serves as the face of the brand. EZ Bombs initially built its business through TikTok Shop and Amazon, where a demonstration of its Birria Bomb helped make it the top food and beverage product on TikTok Shop in 2025. The company states it has scaled from zero retail doors at the beginning of 2025 to more than 8,000 retail locations today, and its products are now sold at Walmart, Target, Costco, Kroger, Albertsons, Publix and other retailers.
The financing will support wider distribution, additional manufacturing capacity, new products and executive hires. CAVU Principal Brandon Neumann will join the board of directors. CAVU's in-house value-add team, UNCOMMON, will work with the company on retail expansion, brand development, digital commerce and executive team expansion. Neumann said the speed of EZ Bombs' move from digital demand into national retail, while remaining profitable from day one, drew CAVU's attention. The company is already expanding its line with separate Bombs for Pozole, Tinga, Chicken Chipotle and Chile Colorado, with additional Mexican seasoning bombs slated for retail later this year.
The release cites Datassential data showing Birria's presence on U.S. restaurant menus grew 350 percent between 2021 and 2026. CAVU, founded in 2015 by Rohan Oza and Brett Thomas, has backed consumer brands including Poppi, Bai, Vital Proteins, Once Upon a Farm, Whoop, The Farmer's Dog and Thrive Market.
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