Key Takeaways
- • BNP Paribas launched 'Bridge by BNP Paribas', a digital capital introduction platform offered exclusively to institutional investors and hedge fund clients serviced by its Prime Services business.
- • The platform is powered by Edgefolio, a fund distribution and asset management fintech, and lets investors search prime services hedge fund clients by strategy, region, sector, assets, age, performance and volatility.
- • The launch complements the bank's Capital Introduction team and is part of a broader push to strengthen its holistic equities offering following the full acquisition of Exane in July 2021 and the December 2021 migration of Deutsche Bank's Global Prime Finance and Electronic Equities business.
- • Marlin Naidoo, Global Head of Capital Introduction at BNP Paribas, said the platform will enhance team productivity, client experience and the growth of the prime services business.
Summary
BNP Paribas has announced the launch of 'Bridge by BNP Paribas', its digital capital introduction platform, according to a Business Wire release. The platform is offered exclusively to institutional investors and hedge fund clients serviced by the bank's Prime Services business. It is designed to complement the bank's Capital Introduction team of specialists and to deepen their global investor relationships, market knowledge and expertise.
The platform is powered by Edgefolio, a fintech provider to the fund distribution and asset management industries. Institutional investors can browse and connect with the bank's prime services hedge fund clients using customized search functions covering strategy type, region, sector, assets, age, performance and volatility. Clients can also view their previous introductions, receive suggestions for funds similar to those they have already been introduced to, access exclusive market content and insights, and receive monthly hedge fund performance updates.
Marlin Naidoo, Global Head of Capital Introduction at BNP Paribas, said that the past two years had shown that adaptability is key and that successful capital introduction depends on bridging the gap between managers and investors, both in person and virtually. He said the platform would enhance the team's productivity and clients' experience and contribute to the growth of the prime services business.
The launch forms part of the bank's effort to strengthen its holistic equities offering. BNP Paribas completed the acquisition of 100% of Exane in July 2021, raising its stake from 50% after a 17-year partnership. The company said this strengthens its equity and derivatives services, including Exane's cash equities execution and research and derivatives capabilities. Combined with the completed migration of Deutsche Bank's Global Prime Finance and Electronic Equities business in December 2021, the bank says it is positioned as a leading provider in global equities.
The platform is powered by Edgefolio, a fintech provider to the fund distribution and asset management industries. Institutional investors can browse and connect with the bank's prime services hedge fund clients using customized search functions covering strategy type, region, sector, assets, age, performance and volatility. Clients can also view their previous introductions, receive suggestions for funds similar to those they have already been introduced to, access exclusive market content and insights, and receive monthly hedge fund performance updates.
Marlin Naidoo, Global Head of Capital Introduction at BNP Paribas, said that the past two years had shown that adaptability is key and that successful capital introduction depends on bridging the gap between managers and investors, both in person and virtually. He said the platform would enhance the team's productivity and clients' experience and contribute to the growth of the prime services business.
The launch forms part of the bank's effort to strengthen its holistic equities offering. BNP Paribas completed the acquisition of 100% of Exane in July 2021, raising its stake from 50% after a 17-year partnership. The company said this strengthens its equity and derivatives services, including Exane's cash equities execution and research and derivatives capabilities. Combined with the completed migration of Deutsche Bank's Global Prime Finance and Electronic Equities business in December 2021, the bank says it is positioned as a leading provider in global equities.
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