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Bill Ackman Invests in Netflix and Visa in a Tough Year for His Pershing Square Funds

Reported by Barrons
Aug 13, 2026· 3 min read
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Key Takeaways
  • • Bill Ackman's Pershing Square has established a $2.1 billion stake in Netflix (3.15 million shares), marking a significant re-entry into the streaming giant after liquidating its previous position at roughly a $400 million loss earlier in the year.
  • • Pershing Square USA closed-end fund has declined approximately 20% in price performance and trades at a roughly 20% discount to net asset value, reflecting challenging market conditions for the fund complex.
  • • Ackman unveiled six new investments in a major portfolio overhaul, including positions in Netflix, Visa, Mastercard, Alcon, and Intercontinental Hotels, signaling a strategic repositioning across consumer, financial services, and healthcare sectors.
  • • The Netflix re-entry represents a contrarian bet following the earlier loss, with Ackman apparently concluding that the streaming platform has achieved competitive sustainability in a maturing market.
  • • Through July 2026, Pershing Square USA was down 3.5% year-to-date, while London-listed Pershing Square experienced broader underperformance relative to broader market benchmarks.
Summary
Bill Ackman's Pershing Square has announced a substantial portfolio restructuring that includes major new positions in Netflix and Visa, along with four additional securities, amid a challenging performance period for his fund complex. The $2.1 billion Netflix investment, comprising 3.15 million shares, marks a dramatic reversal from earlier in 2026 when Pershing Square exited its entire Netflix position at an approximate $400 million loss. The timing and scale of the re-entry suggest that Ackman's investment thesis on the company has materially shifted, with the investor now apparently viewing Netflix as a stabilized player with durable competitive advantages in streaming entertainment.

The broader portfolio overhaul represents one of Pershing Square's most significant repositioning efforts in recent years, with six new holdings announced across multiple sectors. Beyond Netflix and Visa—two of the market's largest and most liquid holdings—the fund has also established positions in Mastercard, Alcon, and Intercontinental Hotels, diversifying exposure across financial services infrastructure, healthcare-focused specialty pharmaceuticals, and hospitality real estate. This multi-sector approach contrasts with Pershing Square's historical concentration strategy and may reflect tactical adjustment to current market dynamics.

Performance headwinds have characterized the fund complex in 2026. Pershing Square USA, the primary closed-end vehicle, has declined approximately 20% in price performance and trades at a substantial 20% discount to net asset value—a significant valuation gap that reflects investor skepticism regarding near-term performance prospects. Year-to-date through July, the fund was down 3.5%, while the London-listed Pershing Square vehicle also posted material underperformance. These results underscore the difficulty in generating alpha in a market environment that has tested many activist and concentrated portfolios.

The Netflix transaction warrants particular attention given the magnitude of the earlier loss. The shift from liquidation to a $2 billion-plus re-entry, occurring within a single calendar year, indicates that Ackman's conviction threshold for the streaming business has been substantially reset. Market reaction to the portfolio announcements included modest gains in Netflix (3.3%) and other newly announced holdings, though the broader underperformance of the fund complex suggests that investor confidence in Pershing Square's capital allocation remains constrained despite these high-conviction positions.

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Barrons Bill Ackman Invests in Netflix and Visa in a Tough Year for His Pershing Square Funds