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Trump’s crypto empire set to expand with new stablecoin and investment fund offerings

Reported by Apnews
Mar 25, 2025· 2 min read
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Key Takeaways
  • • World Liberty Financial announced USD1, a dollar-backed stablecoin, positioning Trump's crypto venture to capture growth in the fastest-expanding segment of the cryptocurrency industry, with institutional and sovereign investor adoption as the stated target.
  • • Trump-owned company retains 75% of net protocol revenues from World Liberty Financial after expenses, creating a direct wealth concentration mechanism for the president's personal financial interests while in active office.
  • • Trump Media & Technology Group partnered with Crypto.com to launch exchange-traded funds, expanding the ecosystem of Trump-branded digital asset investment vehicles accessible to retail and institutional purchasers.
  • • Congressional push for stablecoin legislation with White House backing creates a regulatory tailwind for these initiatives, suggesting coordinated policy and commercial alignment at the federal level.
  • • World Liberty Financial was co-founded by Trump, his sons, Zach Witkoff, and Steve Witkoff (Trump's special diplomatic envoy), concentrating control and decision-making within Trump family and inner-circle entities.
Summary
President Donald Trump's cryptocurrency portfolio is undergoing significant expansion through concurrent announcements from two affiliated entities. World Liberty Financial, the cryptocurrency venture Trump helped establish last year alongside his sons and close associates Zach and Steve Witkoff, announced plans Tuesday to launch USD1, a stablecoin pegged 1-to-1 to the U.S. dollar. This offering directly addresses institutional demand for stablecoins, which represent one of the fastest-growing segments within cryptocurrency markets due to their reduced volatility compared to assets like Bitcoin and their suitability for commercial transactions.

Zach Witkoff, co-founder of World Liberty Financial, characterized the stablecoin as addressing institutional needs, stating in an official announcement that it offers "a digital dollar stablecoin that sovereign investors and major institutions can confidently integrate into their strategies for seamless, secure cross-border transactions." The venture's financial structure concentrates substantial upside in Trump's personal interests: a Trump-owned company has secured contractual rights to receive 75% of World Liberty Financial's net protocol revenues after expenses, creating direct alignment between presidential decision-making and personal wealth accumulation.

The stablecoin initiative operates within a broader legislative environment favorable to Trump administration priorities. Congress, with strong White House support, is pursuing legislation designed to reduce regulatory barriers for stablecoin operators and accelerate industry growth within U.S. jurisdictions. This coordinated policy and commercial approach potentially creates competitive advantages for Trump-affiliated ventures.

Parallel to the stablecoin announcement, Trump Media & Technology Group announced Monday a partnership with cryptocurrency trading platform Crypto.com to launch exchange-traded funds targeting digital asset investors. This partnership broadens the range of Trump-branded investment vehicles available to market participants and extends market penetration beyond cryptocurrency specialists to mainstream institutional and retail investors through traditional ETF distribution channels.

The expansion reflects Trump's sustained positioning within cryptocurrency markets during his second term, with ventures leveraging presidential proximity and policy influence alongside commercial cryptocurrency infrastructure.

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Sources

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Apnews Trump’s crypto empire set to expand with new stablecoin and investment fund offerings