Key Takeaways
- • B2C2, the SBI-owned digital asset liquidity provider, appointed Jason Lai, former Chairman of Schroders Wealth Management Asia, as Senior Advisor in Singapore to deepen relationships with funds, asset managers and family offices across Asia-Pacific.
- • Lai founded Thirdrock Group in 2009, which Schroders acquired in 2019; he later ran Schroders' Asian Wealth Management unit as CEO before becoming Chairman, a post he held until his departure earlier in 2026.
- • Boston Consulting Group projects Asian assets under management will reach $99 trillion by 2029, and Goldman Sachs finds around a third of family offices worldwide already hold crypto, per the article.
- • B2C2 generated JPY 57.14 billion in revenue in the fiscal year ended March 2024, up 88.5%, with a pre-tax profit of JPY 8.4 billion, according to Finance Magnates' reporting of company financials.
- • The hire follows B2C2's Singapore office opening, its pending Major Payment Institution licence application from MAS, and the addition of Laura Teo as Singapore Country Head.
Summary
Lai built his reputation in Asia's independent wealth industry as founder of Thirdrock Group in 2009. Schroders, the FTSE 100 asset manager, acquired Thirdrock in 2019. He subsequently ran Schroders' Asian Wealth Management unit as CEO before being named Chairman, a post he held until his departure earlier in 2026.
The hire comes as private wealth in Asia increasingly turns toward digital assets. Boston Consulting Group projects that assets under management in the region will reach $99 trillion by 2029, with Singapore and Hong Kong anchoring growth. Goldman Sachs has found that around a third of family offices worldwide already hold crypto. OECD data cited in the announcement show blockchain-based transaction volumes in Asia grew 69% year on year through June 2025, the fastest pace of any region. In the announcement, Lai said that Asia's wealthiest families and managers are increasingly investing in digital assets and that B2C2 has the liquidity and execution infrastructure this client base needs.
B2C2's Asia-Pacific expansion has accelerated under regional CEO Rogers, a 24-year industry veteran formerly at State Street, Goldman Sachs and UBS. The firm opened a Singapore office and applied for a Major Payment Institution licence in the city-state in 2024; the article notes the firm is still awaiting that licence from the Monetary Authority of Singapore. Laura Teo, formerly of Standard Chartered, Barclays and Morgan Stanley, has joined as Singapore Country Head to lead commercial strategy across the region.
B2C2 has been owned by Japanese financial group SBI Holdings since 2020. Finance Magnates reports that the firm generated JPY 57.14 billion in revenue in the fiscal year ended March 2024, an 88.5% increase on the prior year, and a pre-tax profit of JPY 8.4 billion, which SBI attributed to its customer base expansion strategy. B2C2 does not serve retail clients and operates strictly business-to-business. The firm also recently became a liquidity provider on TP ICAP's Fusion Digital Assets venue under a matched principal model.
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