Key Takeaways
- • Pro Shop raised $24M in a new Series B funding round led by the family office of Atlanta Falcons owner Arthur Blank, according to the primary source.
- • Participants include Causeway Partners and Ares Capital, plus returning investors the PGA Tour, Powerhouse Capital and Phoenix Capital Ventures.
- • Pro Shop plans to expand its franchises and talent base, with live events a top priority alongside its content slate.
- • The company's live golf push includes The Skins Game on Prime Video on Black Friday, with other live golf opportunities under exploration.
- • Co-founder Chad Mumm said the opportunity to partner with the PGA Tour, under CEO Brian Rolapp, will grow as the tour focuses more on content and media.
Summary
Golf media company Pro Shop has raised $24 million in a new Series B funding round led by the family office of Arthur Blank, owner of the NFL's Atlanta Falcons, according to the original report from Sports Business Journal, which cited a Hollywood Reporter article dated October 5. The financing also included Causeway Partners and Ares Capital, alongside returning investors the PGA Tour, Powerhouse Capital and Phoenix Capital Ventures.
Pro Shop CEO Joe Purzycki said fans can expect "an expansion of some of our franchises" and a larger talent base, with the company planning to "invest in more programming." Purzycki and co-founder Chad Mumm said that expanding the content slate and pushing further into live events are top priorities.
Live events include live golf programming, highlighted by The Skins Game airing on Prime Video on Black Friday, with other opportunities being explored. The company is also pursuing real-world experiences for golf fans. Content will remain a focal point, with scripted and docuseries projects paired with creator partnerships, podcasts and other programming.
Mumm said the company's relationship with the PGA Tour, led by CEO Brian Rolapp, should deepen as the tour places greater emphasis on content and media, adding that the opportunity to partner with the tour "will only get bigger."
Pro Shop CEO Joe Purzycki said fans can expect "an expansion of some of our franchises" and a larger talent base, with the company planning to "invest in more programming." Purzycki and co-founder Chad Mumm said that expanding the content slate and pushing further into live events are top priorities.
Live events include live golf programming, highlighted by The Skins Game airing on Prime Video on Black Friday, with other opportunities being explored. The company is also pursuing real-world experiences for golf fans. Content will remain a focal point, with scripted and docuseries projects paired with creator partnerships, podcasts and other programming.
Mumm said the company's relationship with the PGA Tour, led by CEO Brian Rolapp, should deepen as the tour places greater emphasis on content and media, adding that the opportunity to partner with the tour "will only get bigger."
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.