Key Takeaways
- • JLL retained the No. 1 investment advisory position in Thailand for a fifth consecutive year, according to the MSCI Real Assets ranking, ranking first based on total investment transaction value in 2025.
- • JLL's investment services team acted as sell-side advisor on cross-border transactions worth more than $703.4 million across five Southeast Asian markets in 2025.
- • JLL holds a 50.5% market share across five Southeast Asian countries and ranks first in four of them: Thailand, the Philippines, Indonesia and Vietnam.
- • Thai investors are taking a more cautious, fundamentals-driven approach, favoring prime-location, income-generating assets and logistics, mixed-use and asset-enhancement opportunities.
- • JLL frames its advantage as client relationships, consistent execution across market conditions, and access to domestic and international funding sources.
Summary
JLL (NYSE: JLL) has announced that it retained the top position among investment consultants in Thailand for the fifth consecutive year, according to the MSCI Real Assets ranking. The firm ranked first based on total investment transaction value in 2025, a result the company attributes to sustained client confidence over the past five years.
The company's investment services team advised on sell-side cross-border transactions worth more than $703.4 million in 2025 across five high-growth markets. The deals spanned logistics, residential, office and mixed-use assets. Regionally, JLL reports a 50.5% share of the investment consulting market across Vietnam, Indonesia, the Philippines, Thailand and Malaysia, and says it ranks first in Thailand, the Philippines, Indonesia and Vietnam.
JLL described the 2025 Thai investment market as more cautious and prudent in its capital allocation. Investors are focusing on high-quality assets in prime locations that can generate income quickly, as well as on logistics, mixed-use projects and asset-enhancement strategies. Overall trading remains subdued, but prime assets continue to draw interest from domestic and international buyers. Krich Pimhatthayawut, Managing Director of JLL Thailand and Head of Investment Services, said the result reflects the firm's relationships with investors and asset owners and its ability to deliver consistently in all market conditions. He noted that investors are placing greater weight on asset fundamentals, location and long-term income stability, and that JLL's role is to help clients navigate this through insights, efficient operations and access to funding both locally and abroad.
JLL also highlighted its analytical data platform, which combines local market expertise with a regional network and relationships with overseas investors. The announcement was accompanied by a separate commentary on Bangkok office demand. It notes that new supply is opening steadily and tenants have more negotiating power, and that occupiers increasingly combine a core office with flexible space for project, new or part-time sales teams. The firm says the choice between serviced offices and coworking depends on headcount, growth plans, budget per head and willingness to commit to long leases.
The company's investment services team advised on sell-side cross-border transactions worth more than $703.4 million in 2025 across five high-growth markets. The deals spanned logistics, residential, office and mixed-use assets. Regionally, JLL reports a 50.5% share of the investment consulting market across Vietnam, Indonesia, the Philippines, Thailand and Malaysia, and says it ranks first in Thailand, the Philippines, Indonesia and Vietnam.
JLL described the 2025 Thai investment market as more cautious and prudent in its capital allocation. Investors are focusing on high-quality assets in prime locations that can generate income quickly, as well as on logistics, mixed-use projects and asset-enhancement strategies. Overall trading remains subdued, but prime assets continue to draw interest from domestic and international buyers. Krich Pimhatthayawut, Managing Director of JLL Thailand and Head of Investment Services, said the result reflects the firm's relationships with investors and asset owners and its ability to deliver consistently in all market conditions. He noted that investors are placing greater weight on asset fundamentals, location and long-term income stability, and that JLL's role is to help clients navigate this through insights, efficient operations and access to funding both locally and abroad.
JLL also highlighted its analytical data platform, which combines local market expertise with a regional network and relationships with overseas investors. The announcement was accompanied by a separate commentary on Bangkok office demand. It notes that new supply is opening steadily and tenants have more negotiating power, and that occupiers increasingly combine a core office with flexible space for project, new or part-time sales teams. The firm says the choice between serviced offices and coworking depends on headcount, growth plans, budget per head and willingness to commit to long leases.
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