Key Takeaways
- • Americana Partners launched a multi-family office (MFO) in late September 2026, targeting ultra-high net worth (UHNW) clients, led by managing director and partner Matt Celenza.
- • The parent Americana business, founded in 2019, managed more than $12.1 billion in client assets as of January 31, 2026.
- • Celenza argues that many firms use the term "family office" without the resources to deliver the services it implies, a view that reflects broader concern in the sector about loose usage of the label.
- • Deloitte estimates 8,030 single-family offices worldwide in 2024 managing about $3.1 trillion, projected to reach roughly 10,720 offices managing $5.4 trillion by 2030.
- • Americana's MFO launch follows its 2026 acquisition of NRT Consulting, a financial consulting and accounting firm whose capabilities were integrated into its family office services.
Summary
Americana Partners has launched a multi-family office business aimed at ultra-high net worth clients, according to Family Wealth Report. The firm announced the move in late September 2026. It is led by Matt Celenza, managing director and partner, who joined Americana in 2025 to build out its family office capabilities. The overall Americana business, founded in 2019, managed more than $12.1 billion in client assets at January 31, 2026. The firm serves high net worth and UHNW clients across the United States and also has a division focused on UHNW Latin American clients.
In an interview with Family Wealth Report, Celenza said that one of the biggest problems in the sector is that many firms use the "family office" name without sufficient resources to perform the work required. "We do a lot for clients who are underserved in their needs," he said. He added that a family office can only have meaning if it operates as a business beyond running a business, and said some service providers lack understanding of trusts, estates and liabilities.
The article notes the need for benchmarks given the size of the sector. Deloitte estimated that single-family offices worldwide numbered 8,030 in 2024, up 31 percent from 2019, managing an estimated $3.1 trillion combined. Deloitte projects about 10,720 offices managing $5.4 trillion by 2030. Family Wealth Report also said it has encountered firms using the label that are often little more than private investment firms or adjuncts to venture capital businesses.
Celenza's background includes roles at Morgan Stanley, Smith Barney Citigroup, where he was an original member of the Citi Family Office, and Merrill Lynch Private Bank and Investment Group. He later founded and served as CEO of Boulevard Family Wealth, a registered investment advisor in Beverly Hills, California, with over $1 billion in assets under management. The MFO launch builds on Americana's 2026 acquisition of NRT Consulting, whose capabilities were folded into its family office offering. Celenza's team is based in Southern California.
The article also cites Northern Trust's description of the "accidental family office," in which rising markets and liquidity events create UHNW families that accumulate investment managers, attorneys and accountants without coordination, leaving the family to integrate them. Large firms view this as a business opportunity.
In an interview with Family Wealth Report, Celenza said that one of the biggest problems in the sector is that many firms use the "family office" name without sufficient resources to perform the work required. "We do a lot for clients who are underserved in their needs," he said. He added that a family office can only have meaning if it operates as a business beyond running a business, and said some service providers lack understanding of trusts, estates and liabilities.
The article notes the need for benchmarks given the size of the sector. Deloitte estimated that single-family offices worldwide numbered 8,030 in 2024, up 31 percent from 2019, managing an estimated $3.1 trillion combined. Deloitte projects about 10,720 offices managing $5.4 trillion by 2030. Family Wealth Report also said it has encountered firms using the label that are often little more than private investment firms or adjuncts to venture capital businesses.
Celenza's background includes roles at Morgan Stanley, Smith Barney Citigroup, where he was an original member of the Citi Family Office, and Merrill Lynch Private Bank and Investment Group. He later founded and served as CEO of Boulevard Family Wealth, a registered investment advisor in Beverly Hills, California, with over $1 billion in assets under management. The MFO launch builds on Americana's 2026 acquisition of NRT Consulting, whose capabilities were folded into its family office offering. Celenza's team is based in Southern California.
The article also cites Northern Trust's description of the "accidental family office," in which rising markets and liquidity events create UHNW families that accumulate investment managers, attorneys and accountants without coordination, leaving the family to integrate them. Large firms view this as a business opportunity.
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