HedgeFund
Hedge Fund Marketing Association: Do You Know The Seven Categories Of Institutional Investors? (Part 1)
January 2019 - Hedge Fund
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The term, institutional investor, is broadly used in the hedge fund industry, but it is important that marketing professionals understand that institutional investors can be as different, one from another, as any two individuals. Insights into the unique character of each of these investment types can drive a targeted marketing campaign. To that end, let us explore the categories and sub-categories that define institutional investors because, in truth, the only common characteristic is their size, and their size gives them the unprecedented power to shape, not only markets, but the fate of your firm.
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