Key Takeaways
- • POV Beauty, a Los Angeles-based skin prep brand co-founded by creator Mikayla Nogueira and beauty executive Ani Hadjinian, closed a Series A round led by Silas Capital, a consumer growth equity and venture capital firm; the amount was not disclosed.
- • The round included participation from RÉDO Capital and existing investor Imaginary Ventures, which backed the brand previously.
- • The financing followed a nationwide launch at Sephora, and proceeds will fund scaling of operations, team expansion and omnichannel growth.
- • The brand, launched in 2025, plans to expand its product lineup in the coming months and recently rolled out a dedicated community app.
Summary
POV Beauty, a Los Angeles-based skin prep brand, has closed a Series A funding round for an undisclosed amount, led by Silas Capital, according to the company's announcement reported by the Los Angeles Times. The round also included participation from RÉDO Capital and the brand's original investor, Imaginary Ventures. The company said the capital will be used to strengthen its ownership of the skin prep category and sustain growth in retail and e-commerce.
The financing came after a nationwide launch at Sephora, which the company credits with proving its scale potential. As the brand scales operations, expands its team and accelerates its omnichannel presence, it aims to build on that retail momentum. Chief executive and co-founder Ani Hadjinian said in a statement that the year had been transformational and that the team delivered the operational execution needed to carry out large launches.
POV Beauty was launched in 2025 on the premise that makeup performs best when skin is properly prepped. Its product range includes Drench It, Glaze It, Whip It, Drip It and Chill It, along with the Snatch It and Amp It franchises. The company plans to expand its lineup in the coming months and recently rolled out a dedicated community app, which co-founder Mikayla Nogueira described as central to the brand's ecosystem.
Brian Thorne, partner at Silas Capital, described the company as combining digital community insight with high-performance physical products. Silas Capital has been an active growth equity and venture capital investor since 2012, focused on helping consumer companies scale through e-commerce, wholesale and retail channels. Its portfolio includes Bare Snacks, Bellroy, Boll & Branch, ILIA Beauty, Herbivore, Makeup By Mario and Wonderbelly, among others. The information was provided by POV Beauty.
The financing came after a nationwide launch at Sephora, which the company credits with proving its scale potential. As the brand scales operations, expands its team and accelerates its omnichannel presence, it aims to build on that retail momentum. Chief executive and co-founder Ani Hadjinian said in a statement that the year had been transformational and that the team delivered the operational execution needed to carry out large launches.
POV Beauty was launched in 2025 on the premise that makeup performs best when skin is properly prepped. Its product range includes Drench It, Glaze It, Whip It, Drip It and Chill It, along with the Snatch It and Amp It franchises. The company plans to expand its lineup in the coming months and recently rolled out a dedicated community app, which co-founder Mikayla Nogueira described as central to the brand's ecosystem.
Brian Thorne, partner at Silas Capital, described the company as combining digital community insight with high-performance physical products. Silas Capital has been an active growth equity and venture capital investor since 2012, focused on helping consumer companies scale through e-commerce, wholesale and retail channels. Its portfolio includes Bare Snacks, Bellroy, Boll & Branch, ILIA Beauty, Herbivore, Makeup By Mario and Wonderbelly, among others. The information was provided by POV Beauty.
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