Oftentimes, two co-founders think
it is a good idea to share CEO responsibilities, as Co-CEOs. The logic being they can separate their roles
and responsibilities, with one person leading certain departments (e.g., sales
and marketing) and the other person leading other departments like (e.g.,
technology and operations). The reality
is, this is a pretty bad idea. The
business should only have one leader at a time that can “lead the ship” and
make sure everything is perfectly coordinated acros...
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