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Broccoli Raises $52M Led by Khosla Ventures to Help Home Services Businesses Book More Jobs and Keep Customers Coming Back

Reported by Morningstar ·Theglobeandmail
Oct 28, 2026· 2 min read
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Key Takeaways
  • • Broccoli, an AI platform for home-service businesses, raised $52 million across its Series A and Series B rounds, both led by Khosla Ventures, with participation from Y Combinator and Operator Partners, according to a press release dated October 28, 2026.
  • • The two rounds closed nine months apart, reflecting rapid adoption of the company's AI agent platform.
  • • More than 1,500 home-service businesses use Broccoli, including Ace Hardware Home Services, Any Hour Group, Mr. Electric and Authority Brands, handling more than 10 million customer conversations and booking 2.5 million service and sales appointments.
  • • One national, multi-location customer reported a 29% increase in revenue and a 36% reduction in overhead in its first year, per the company.
  • • The company, headquartered in San Francisco with an office in Utah and a 160-person team, will use the funding to accelerate hiring and expand AI capabilities across the customer journey.
Summary
Broccoli has raised $52 million across its Series A and Series B rounds, both led by Khosla Ventures, according to a company announcement distributed via ACCESS Newswire. Y Combinator and Operator Partners also participated. The two rounds were completed nine months apart, which the company attributes to rapid adoption of its AI platform.

The platform is used by more than 1,500 home-service businesses, including Ace Hardware Home Services, Any Hour Group, Mr. Electric and Authority Brands. Those customers have used it to handle more than 10 million customer conversations and book 2.5 million service and sales appointments. Broccoli's AI agents answer calls, book appointments, follow up on estimates, renew service memberships and reconnect with past customers. The company says the agents also gather information about a home, its equipment and service history before a technician arrives, and identify missed follow-ups after the visit.

Broccoli reports that one national, multi-location company saw a 29% increase in revenue and a 36% reduction in overhead in its first year. The company has not published further detail on those results in the release. Broccoli serves HVAC, plumbing, electrical, garage door, pest control, roofing, property care and other home-service trades.

Co-founder and CEO AJ Jain and co-founder Adi Ketkar, who met at BITS Pilani and previously built Y Combinator-backed Telematica, founded the company. Its first customer was Armstrong Plumbing, led by Marcelle Flowers, who later joined as Chief Industry Officer. Samir Kaul, Founding General Partner at Khosla Ventures, said in the release that the sector is short on skilled tradespeople and that software should reduce the administrative burden on technicians. The 160-person team includes engineers and leaders from Microsoft, Amazon and Uber alongside home-services operators. Broccoli is headquartered in San Francisco, has an office in Utah, and plans to use the new capital to expand hiring and AI capabilities.

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Morningstar Broccoli Raises $52M Led by Khosla Ventures to Help Home Services Businesses Book More Jobs and Keep Customers Coming Back Theglobeandmail Broccoli Raises $52M Led by Khosla Ventures to Help Home Services Businesses Book More Jobs and Keep Customers Coming Back