Key Takeaways
- • Broccoli AI, a San Francisco-based startup co-founded by BITS Pilani alumni AJ Jain and Aditya (Adi) Ketkar, raised $52 million across a previously unannounced $22 million Series A and a $30 million Series B, according to the company's October 28 announcement.
- • Khosla Ventures led both rounds, with Y Combinator and Operator Partners participating; Fortune reported a post-money valuation of about $300 million citing a person familiar with the matter, though Broccoli declined to comment on valuation.
- • Broccoli's voice and messaging agents handle inbound calls, job booking, estimate follow-up, membership renewals and customer reactivation for more than 1,500 home-service businesses, with integrations including ServiceTitan, Salesforce and Housecall Pro.
- • The company reports more than 10 million customer conversations handled and 2.5 million appointments booked, and cites a 29% revenue rise and 36% overhead reduction for one unnamed multi-location customer in its first year.
- • Jain says the system handles roughly 80% of front-office tasks, with emergencies routed to human staff, and that revenue has tripled since the Series A while headcount grew from about 15 to more than 150.
Summary
Broccoli AI, a San Francisco-based startup founded by BITS Pilani alumni AJ Jain and Aditya (Adi) Ketkar, has raised $52 million across its Series A and Series B rounds to scale AI agents that run the front office of plumbing, HVAC, electrical and other home-service businesses. The company announced the funding on 28 October. Khosla Ventures led both rounds, with Y Combinator and Operator Partners participating. Jain, co-founder and CEO, told Fortune the capital arrived in two tranches nine months apart: a previously unannounced $22 million Series A and a $30 million Series B. Fortune also reported a post-money valuation of about $300 million, citing a person familiar with the matter; Broccoli declined to comment on valuation. The company had previously raised $1.5 million in seed funding after going through Y Combinator.
The company sells voice and messaging agents that sit between a contractor and its customers. According to Broccoli, the agents answer inbound calls and book jobs directly into the scheduling software contractors already use, including ServiceTitan, Salesforce and Housecall Pro. They also follow up on open estimates, renew service memberships, collect information on the home and its service history before a technician arrives, and reconnect with past customers when schedules have spare capacity. More than 1,500 home-service businesses use the platform, including Ace Hardware Home Services, Any Hour Group, Mr. Electric and Authority Brands. Broccoli says its agents have handled more than 10 million customer conversations and booked 2.5 million service and sales appointments. For one unnamed national, multi-location customer, it reports a 29% revenue increase and a 36% reduction in overhead in the first year. Over the past seven months, the company has expanded into roofing, pool care, garage doors, home improvement and exteriors.
Jain and Ketkar met as computer science students at BITS Pilani in 2016 and have built companies together since 2017, including a Y Combinator-backed universal API for electric vehicles, Telematica, which took them to London before failing to scale. They moved to San Francisco in January 2024 and spent spring 2024 visiting roughly 140 contractor offices across Northern California before writing code. Their first customer, Armstrong Plumbing, was run by home-services operator Marcelle Flowers, who later joined Broccoli as chief industry officer.
Jain told Fortune that revenue has tripled since the Series A and that headcount has grown from about 15 a year ago to more than 150. The company, which also has an office in Utah, plans to use the new capital to hire engineers and salespeople and extend its AI across the full customer journey. Jain has said the system can handle roughly 80% of front-office tasks, with the remainder requiring human judgment; emergencies such as a flooded basement or fire are routed to staff at the contractor's office. He argues the technology helps small businesses respond consistently, particularly after hours, rather than replacing their teams.
The company sells voice and messaging agents that sit between a contractor and its customers. According to Broccoli, the agents answer inbound calls and book jobs directly into the scheduling software contractors already use, including ServiceTitan, Salesforce and Housecall Pro. They also follow up on open estimates, renew service memberships, collect information on the home and its service history before a technician arrives, and reconnect with past customers when schedules have spare capacity. More than 1,500 home-service businesses use the platform, including Ace Hardware Home Services, Any Hour Group, Mr. Electric and Authority Brands. Broccoli says its agents have handled more than 10 million customer conversations and booked 2.5 million service and sales appointments. For one unnamed national, multi-location customer, it reports a 29% revenue increase and a 36% reduction in overhead in the first year. Over the past seven months, the company has expanded into roofing, pool care, garage doors, home improvement and exteriors.
Jain and Ketkar met as computer science students at BITS Pilani in 2016 and have built companies together since 2017, including a Y Combinator-backed universal API for electric vehicles, Telematica, which took them to London before failing to scale. They moved to San Francisco in January 2024 and spent spring 2024 visiting roughly 140 contractor offices across Northern California before writing code. Their first customer, Armstrong Plumbing, was run by home-services operator Marcelle Flowers, who later joined Broccoli as chief industry officer.
Jain told Fortune that revenue has tripled since the Series A and that headcount has grown from about 15 a year ago to more than 150. The company, which also has an office in Utah, plans to use the new capital to hire engineers and salespeople and extend its AI across the full customer journey. Jain has said the system can handle roughly 80% of front-office tasks, with the remainder requiring human judgment; emergencies such as a flooded basement or fire are routed to staff at the contractor's office. He argues the technology helps small businesses respond consistently, particularly after hours, rather than replacing their teams.
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