Key Takeaways
- • Aman Group announced Tuesday the launch of Atma, a third hotel brand centered on sports, wellness, and "performance living," with its first property a branded-residences hotel and private members club in Miami slated for completion in 2031.
- • Tennis champion Novak Djokovic is named a "global partner" who will help lead the brand's focus on longevity, nutrition, and wellness programming, according to Aman.
- • The Miami project will occupy a planned 1,049-foot tower on the Brickell waterfront with a 120,000-square-foot spa and wellness center, developed by OKO Group and Oak Row Equities; Aman did not disclose a room count or financial terms.
- • Aman has not disclosed how it will fund growth, with its last reported raises being $900 million in 2022 at a $3 billion valuation and $360 million in 2023, and a reported target of up to $2 billion per Bloomberg in March 2025.
- • Aman's broader rollout has been slow: only one Janu property (Janu Tokyo, opened March 2024) is open, while the Atma announcement follows Skift's January reporting.
Summary
Aman Group said Tuesday it is launching Atma, a third hotel brand built around sports, wellness, and "performance living." According to the announcement, the Atma brand "will span urban and remote settings." The first property, a hotel with branded residences and a private members club, is set to be completed in Miami in 2031. The announcement confirms Skift's January reporting that the ultra-luxury operator planned a brand under the Atma name with Miami as its first location.
Tennis champion Novak Djokovic is a "global partner" who will help lead the brand's focus on longevity, nutrition, and wellness programming, Aman said. The Miami project will be located in a planned 1,049-foot tower along the Brickell district waterfront. It will include a 120,000-square-foot spa and wellness center with indoor tennis, squash, and padel courts, training studios, a thermal spa, and a medical wellness center. Residences will range from one-bedroom units to six-bedroom penthouses. Owners will receive priority nomination to the invitation-only Atma Club, whose members will gain preferred access to the property's marina, tennis courts, restaurants, and social spaces.
OKO Group, the real estate firm owned by Aman Chairman and CEO Vlad Doronin, and Oak Row Equities are developers. Aman did not disclose a room count or financial terms. In December 2025, OKO Group, Oak Row Equities, and Mariposa Real Estate announced a $520 million purchase of Aimco's 4.25-acre property.
The rollout has been gradual. Aman's site lists 36 properties. Its second brand, Janu, debuted in 2020, but only Janu Tokyo has opened, in March 2024. Janu Dubai, announced with a 2027 opening, is now listed for 2029. Projects in Ras Al Khaimah, Montenegro, and Turks and Caicos are dated between 2028 and 2030, and two Saudi Arabia hotels carry no opening date.
Aman did not say how it will fund the growth and has not disclosed recent fundraising. The privately held company raised $900 million in 2022 from Saudi Arabia's Public Investment Fund and Cain International at a $3 billion valuation, and added $360 million in 2023 from investors including Mubadala Capital and Alpha Wave Ventures. Bloomberg News reported in March 2025 that Aman planned to raise as much as $2 billion. Doronin told Bloomberg News in July that Aman has sold nearly $9 billion in branded residences over the past four years. In July, OKO Group and South Korea's Shinsegae unveiled a venture with an initial shared investment of $500 million for Aman and Janu properties and other mixed-use developments, placing development capital in a separate venture rather than directly into Aman Group. Aman did not immediately respond to a request for comment.
Tennis champion Novak Djokovic is a "global partner" who will help lead the brand's focus on longevity, nutrition, and wellness programming, Aman said. The Miami project will be located in a planned 1,049-foot tower along the Brickell district waterfront. It will include a 120,000-square-foot spa and wellness center with indoor tennis, squash, and padel courts, training studios, a thermal spa, and a medical wellness center. Residences will range from one-bedroom units to six-bedroom penthouses. Owners will receive priority nomination to the invitation-only Atma Club, whose members will gain preferred access to the property's marina, tennis courts, restaurants, and social spaces.
OKO Group, the real estate firm owned by Aman Chairman and CEO Vlad Doronin, and Oak Row Equities are developers. Aman did not disclose a room count or financial terms. In December 2025, OKO Group, Oak Row Equities, and Mariposa Real Estate announced a $520 million purchase of Aimco's 4.25-acre property.
The rollout has been gradual. Aman's site lists 36 properties. Its second brand, Janu, debuted in 2020, but only Janu Tokyo has opened, in March 2024. Janu Dubai, announced with a 2027 opening, is now listed for 2029. Projects in Ras Al Khaimah, Montenegro, and Turks and Caicos are dated between 2028 and 2030, and two Saudi Arabia hotels carry no opening date.
Aman did not say how it will fund the growth and has not disclosed recent fundraising. The privately held company raised $900 million in 2022 from Saudi Arabia's Public Investment Fund and Cain International at a $3 billion valuation, and added $360 million in 2023 from investors including Mubadala Capital and Alpha Wave Ventures. Bloomberg News reported in March 2025 that Aman planned to raise as much as $2 billion. Doronin told Bloomberg News in July that Aman has sold nearly $9 billion in branded residences over the past four years. In July, OKO Group and South Korea's Shinsegae unveiled a venture with an initial shared investment of $500 million for Aman and Janu properties and other mixed-use developments, placing development capital in a separate venture rather than directly into Aman Group. Aman did not immediately respond to a request for comment.
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