Key Takeaways
- • Verdex Capital, Calgary-based Canadian agri-food venture firm described as Canada's largest private, pure-play agri-food VC, made a strategic investment in Adaviv, an MIT spinout building AI field intelligence for growers.
- • The investment supports Adaviv's international expansion, which now includes commercial operations in Uruguay and Peru alongside the United States and Mexico.
- • In Uruguay, Adaviv works with UPM and Montes del Plata on eucalyptus nursery work that has moved from Uruguayan innovation-funded pilot to commercial status; UPM alone grows more than 40 million eucalyptus seedlings a year in the country.
- • In Peru, Adaviv is extending its existing work with Driscoll's, which already uses the platform in the US and Mexico.
- • The company cites growers losing 30 to 50 percent of what they plant before it reaches a shelf; the investment amount was not disclosed in the release.
Summary
The capital supports Adaviv's international expansion, which now includes commercial operations in Uruguay and Peru alongside the United States and Mexico. In Uruguay, the company works with UPM and Montes del Plata, two of the world's largest eucalyptus producers, on nursery-stage work that began with Uruguayan innovation funding and is now commercial. The release states UPM alone grows more than 40 million eucalyptus seedlings a year in the country and argues that a problem identified at the nursery bench costs far less to address than one found in a plantation years later. In Peru, described as the world's largest blueberry exporter, Adaviv is extending its work with Driscoll's, which already uses the platform in the US and Mexico.
According to the release, Adaviv's platform lets crews photograph plants and fruit with standard phones, scoring them against a common standard through vision models. The system flags pests and disease early, grades fruit from field to packline, forecasts volume and quality before harvest, and uses AI agents to send alerts to farm teams on WhatsApp and recheck treated plants. Large produce brands use the same records in their own planning. Co-founder and Co-CEO Ian Seiferling said Verdex's agricultural experience was 'worth more to us than the cheque,' while Nicole McCullough, Director of Investments at Verdex Capital, said the company sees strong potential to scale its impact globally while improving productivity and quality for Canadian growers.
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