Key Takeaways
- • Uptown 6 October for Development and Investment signed an MoU with UK-based Fashion House Group (FHG) to develop and operate Fashion House International Outlet Egypt at Grand Uptown Mall (GUM) in New October City, with planned investments exceeding EGP 6 billion.
- • The project is positioned as North Africa's first integrated outlet destination, combining shopping, fashion, hospitality, entertainment, and business facilities across a targeted leasable area of approximately 90,000 sqm.
- • Fashion House Group brings more than 25 years of outlet-sector experience and partnerships with more than 250 international brands, and will support leasing, tenant mix, marketing, and operations.
- • Emtelak Real Estate Investment Fund is participating as a strategic investment partner, and the first phase is scheduled to open in October 2028, subject to design, technical studies, construction, and regulatory approvals.
Summary
Uptown 6 October for Development and Investment has signed a strategic Memorandum of Understanding with UK-based Fashion House Group, a developer and operator of outlet centres, to support the development and operation of Fashion House International Outlet Egypt at Grand Uptown Mall in New October City. Planned investments exceed EGP 6 billion, according to the company's announcement, and the project is intended to be the first integrated outlet destination of its kind in North Africa, combining shopping, fashion, hospitality, entertainment, and business facilities.
The agreement was announced at an event at the Four Seasons Hotel Cairo at The First Residence in Giza. Under the MoU, Uptown 6 October will draw on Fashion House Group's experience in leasing strategy, attracting international brands, tenant mix management, marketing, and operations. Grand Uptown Mall is a planned mixed-use destination with a targeted total leasable area of approximately 90,000 sqm, according to its preliminary master plan. Emtelak Real Estate Investment Fund is participating as a strategic investment partner.
The preliminary master plan includes Fashion House International Outlet, GUM Luxury House, and The Fashion House Street, alongside a boutique hotel, a VIP theatre, a family arcade, a business club, restaurants, cafés, and an Egypt Crafts Gallery showcasing products from different governorates. An e-commerce platform offering online shopping, delivery, and Click & Collect is planned to serve customers across Egypt, with potential expansion into regional and African markets. The first phase is scheduled to open in October 2028, subject to completion of designs, technical studies, construction, and regulatory approvals.
Eng. Ahmed Abouzaid, Chairman of Uptown 6 October Group, said the project aims to combine retail, culture, hospitality, and entertainment and to strengthen Egypt's position for investment, tourism, and shopping. Brendon O'Reilly, Managing Director of Fashion House Group and Fashion House Outlet Centres, said Egypt offers promising opportunities for the international outlet retail concept. Fashion House Group has operations and projects in Romania, Poland, and Russia, and O'Reilly also chairs the Outlet Retailer and Developers Association (ORDA).
The same event included several other agreements: Uptown 6 October Education signed with GSM Holding to establish GSM Egypt, and the British International School agreement was extended from 15 to 25 years; Alpha Financial Investment Management agreed to manage the Emtelak Real Estate Investment Fund ahead of the launch of its initial subscription prospectus, "Emtelak Tharwa"; and ROX signed to establish RAQAM Real World Assets, focused on blockchain-based real estate tokenization and digital registration in line with applicable regulatory requirements.
The agreement was announced at an event at the Four Seasons Hotel Cairo at The First Residence in Giza. Under the MoU, Uptown 6 October will draw on Fashion House Group's experience in leasing strategy, attracting international brands, tenant mix management, marketing, and operations. Grand Uptown Mall is a planned mixed-use destination with a targeted total leasable area of approximately 90,000 sqm, according to its preliminary master plan. Emtelak Real Estate Investment Fund is participating as a strategic investment partner.
The preliminary master plan includes Fashion House International Outlet, GUM Luxury House, and The Fashion House Street, alongside a boutique hotel, a VIP theatre, a family arcade, a business club, restaurants, cafés, and an Egypt Crafts Gallery showcasing products from different governorates. An e-commerce platform offering online shopping, delivery, and Click & Collect is planned to serve customers across Egypt, with potential expansion into regional and African markets. The first phase is scheduled to open in October 2028, subject to completion of designs, technical studies, construction, and regulatory approvals.
Eng. Ahmed Abouzaid, Chairman of Uptown 6 October Group, said the project aims to combine retail, culture, hospitality, and entertainment and to strengthen Egypt's position for investment, tourism, and shopping. Brendon O'Reilly, Managing Director of Fashion House Group and Fashion House Outlet Centres, said Egypt offers promising opportunities for the international outlet retail concept. Fashion House Group has operations and projects in Romania, Poland, and Russia, and O'Reilly also chairs the Outlet Retailer and Developers Association (ORDA).
The same event included several other agreements: Uptown 6 October Education signed with GSM Holding to establish GSM Egypt, and the British International School agreement was extended from 15 to 25 years; Alpha Financial Investment Management agreed to manage the Emtelak Real Estate Investment Fund ahead of the launch of its initial subscription prospectus, "Emtelak Tharwa"; and ROX signed to establish RAQAM Real World Assets, focused on blockchain-based real estate tokenization and digital registration in line with applicable regulatory requirements.
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