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Generation Partners Pushes Captivate’s Buttons

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6 hours ago

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National CineMedia has agreed to acquire Captivate, a video-advertising network that operates screens in the elevators and lobbies of office and residential buildings, from Generation Partners at an enterprise value of $275 million.

Captivate operates a network of digital video screens installed in the elevators and lobbies of commercial office towers and residential buildings, where they show short bursts of news, weather, and other programming interspersed with advertising to people waiting...

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