Key Takeaways
- • Victor Capital-backed Adventure Ready Brands has acquired CleanLife, a Springboro, Ohio-based maker of waterless personal hygiene products.
- • CleanLife has produced its personal hygiene products in-house for more than 60 years, serving settings where traditional bathing is difficult or unavailable.
- • The deal was reported by PE Hub as a consumer goods transaction in the Midwest region.
Summary
Adventure Ready Brands, a portfolio company of Victor Capital, has agreed to acquire CleanLife, according to a brief published by PE Hub. CleanLife is based in Springboro, Ohio, and has manufactured its personal hygiene products in-house for more than 60 years.
The company's products are designed for use in situations where traditional bathing is difficult or unavailable, positioning CleanLife within a niche of waterless hygiene solutions. The primary source does not disclose the purchase price, deal terms, or the expected closing timeline, and no additional figures were reported in the available coverage.
The transaction reflects continued private equity interest in consumer goods businesses with specialized, non-traditional product lines, and represents an add-on acquisition for Victor Capital's portfolio company Adventure Ready Brands.
The company's products are designed for use in situations where traditional bathing is difficult or unavailable, positioning CleanLife within a niche of waterless hygiene solutions. The primary source does not disclose the purchase price, deal terms, or the expected closing timeline, and no additional figures were reported in the available coverage.
The transaction reflects continued private equity interest in consumer goods businesses with specialized, non-traditional product lines, and represents an add-on acquisition for Victor Capital's portfolio company Adventure Ready Brands.
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