Kansas City-based Spotlight AR, a portfolio company of lower middle-market firm Stone-Goff Partners, has acquired Captivate Collective, a customer marketing and advocacy consultancy. The deal is Spotlight’s first add-on and creates what the company describes as an end-to-end “influence orchestration” platform covering analyst relations, customer advocacy, and AI-driven discovery for B2B marketers. Stone-Goff Co-Founder and Managing Partner Hannah Stone Craven commented on the deal. Captivate co-...
Continue Reading
Sign up for FREE to read the full article and access 131K+ alternative investment headlines.