Key Takeaways
- • SCG (SaaS Consulting Group), a business transformation partner serving more than 280 mid-market and private equity-backed companies, has appointed Tim Dietrich as its first Head of AI, a newly created global role, according to a Business Wire release.
- • Dietrich, recognized for his expertise in NetSuite data architecture and SuiteQL, will lead development of AI-enabled solutions across NetSuite, Salesforce, and data and integration services.
- • SCG CEO Chris Holbert said clients "don't need another demo" and need AI solutions that work with their actual business data and deliver measurable returns.
- • Dietrich developed widely used NetSuite ecosystem tools, including the SuiteQL Query Tool, SuiteAPI, and the SuiteQL Query Library.
- • For private equity firms, SCG positions the role as a way to extend AI-enabled operating improvements across portfolio companies.
Summary
SCG (SaaS Consulting Group), a Los Angeles-based business transformation partner, announced the appointment of Tim Dietrich as its first Head of AI, a newly created global role that places artificial intelligence at the center of the company's strategy, solutions, and service delivery. According to the company's Business Wire release, the role is intended to accelerate SCG's strategy across NetSuite, Salesforce, Anthropic, and business operations, with the stated goal of helping mid-market companies turn AI potential into measurable results.
Dietrich is widely recognized for his expertise in NetSuite data architecture and SuiteQL and is an early practitioner of connecting AI platforms, including Claude, to NetSuite. In his new role he will lead the development of AI-enabled solutions across NetSuite, Salesforce, and data and integration services, with an emphasis on moving clients beyond AI experimentation toward applications that improve efficiency, visibility, and business performance. He has developed widely used tools for the NetSuite ecosystem, including the SuiteQL Query Tool, SuiteAPI, and the SuiteQL Query Library, and has authored the NetSuite AI Connector Guide and NetSuite Meets AI: Practical Lessons and Strategies, which address connecting AI with NetSuite, developing AI agents, and establishing governance.
SCG CEO Chris Holbert framed the appointment around practical deployment, stating that "our clients don't need another demo. They need solutions that work with their actual business data, improve how their teams operate, and deliver measurable returns." Dietrich said SCG already connects the business systems and data that make AI useful and that he aims to help clients move from experimentation to embedding AI in how they run their businesses.
SCG, which has served more than 280 companies, works with more than 65 private equity firms, and says it has helped create more than $100 billion in enterprise value since 2016, has worked since 2011 on Lead-to-Cash and Record-to-Report processes. The company is an Oracle NetSuite Solution Provider and Salesforce partner. The release positions the new role as a means to integrate AI into financial, revenue, and operational workflows, and specifically notes an opportunity for private equity firms to extend AI-enabled operating improvements across portfolio companies.
Dietrich is widely recognized for his expertise in NetSuite data architecture and SuiteQL and is an early practitioner of connecting AI platforms, including Claude, to NetSuite. In his new role he will lead the development of AI-enabled solutions across NetSuite, Salesforce, and data and integration services, with an emphasis on moving clients beyond AI experimentation toward applications that improve efficiency, visibility, and business performance. He has developed widely used tools for the NetSuite ecosystem, including the SuiteQL Query Tool, SuiteAPI, and the SuiteQL Query Library, and has authored the NetSuite AI Connector Guide and NetSuite Meets AI: Practical Lessons and Strategies, which address connecting AI with NetSuite, developing AI agents, and establishing governance.
SCG CEO Chris Holbert framed the appointment around practical deployment, stating that "our clients don't need another demo. They need solutions that work with their actual business data, improve how their teams operate, and deliver measurable returns." Dietrich said SCG already connects the business systems and data that make AI useful and that he aims to help clients move from experimentation to embedding AI in how they run their businesses.
SCG, which has served more than 280 companies, works with more than 65 private equity firms, and says it has helped create more than $100 billion in enterprise value since 2016, has worked since 2011 on Lead-to-Cash and Record-to-Report processes. The company is an Oracle NetSuite Solution Provider and Salesforce partner. The release positions the new role as a means to integrate AI into financial, revenue, and operational workflows, and specifically notes an opportunity for private equity firms to extend AI-enabled operating improvements across portfolio companies.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.