Japanese private equity firm Nippon Sangyo Suishin Kiko (NSSK) is committing JPY20bn ($125m) to revitalise the country’s professional men’s golf tour, with founder Jun Tsusaka looking to the US PGA’s commercial transformation as a blueprint.
NSSK agreed earlier this year to acquire the commercial rights to Japan’s professional golf circuit from its former non-profit operator. The investment is intended to reverse years of declining prize money, fewer tournaments and waning international visibili...
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