Main Post Partners has agreed to sell DeMert Brands, the parent company of haircare brand Not Your Mother’s, to Henkel.
Not Your Mother’s (NYM) was founded in 2010 by Rocky Pagliarulo and Bethany Pagliarulo to provide salon-style haircare products that provide curl definition, texture, and volume at drugstore price points.
NYM’s product portfolio includes the Curl Talk line, which includes Curl Defining Cream and Sculpting Gel used by consumers seeking structured curl patterns; the Beach B...
Continue Reading
Sign up for FREE to read the full article and access 131K+ alternative investment headlines.
