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MSP Sports Capital, Axar and M-Cor back Centric Brands management buyout - PEI Private Equity

Reported by Private Equity International
Nov 11, 2026· 1 min read
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Key Takeaways
  • • MSP Sports Capital, Axar and M-Cor are backing a management buyout of Centric Brands, according to PEI Private Equity.
  • • Centric Brands manages more than 100 licensed and owned brands across apparel, accessories and beauty, including Calvin Klein, Coach and Under Armour.
  • • The source article does not disclose the deal value, the buyout structure or the terms of the investors' stakes.
Summary
PEI Private Equity reports that MSP Sports Capital, Axar and M-Cor are backing a management buyout of Centric Brands, a US-based business services and brands company. The transaction is categorized by PEI under deals in North America, with the company's management team leading the buyout alongside the three investors.

Centric Brands manages more than 100 licensed and owned brands across apparel, accessories and beauty. The portfolio includes well-known names such as Calvin Klein, Coach and Under Armour, which places the company among the larger brand management platforms in the consumer category.

The primary source is a brief and does not provide the transaction value, the equity split between management and the sponsors, or financing details. Readers seeking those terms should consult the original PEI report or subsequent filings.

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Sources

1 outlet

AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Private Equity International MSP Sports Capital, Axar and M-Cor back Centric Brands management buyout - PEI Private Equity