Key Takeaways
- • Interluxe Group, backed by Mountaingate Capital, has acquired experiential agency Another A Story, according to PEI Private Equity.
- • Another A Story is a full-service experiential agency that designs and produces events for beauty, fashion and lifestyle brands.
- • The deal is categorized as a business services transaction in Europe and North America, per PEI's deals coverage.
- • The source does not disclose the transaction value or other financial terms.
Summary
Interluxe Group, a portfolio company of Mountaingate Capital, has added experiential agency Another A Story to its platform, according to a brief published by PEI Private Equity. The report was filed as a deals item under the business services sector.
Another A Story is a full-service experiential agency that designs and produces events for beauty, fashion and lifestyle brands. Its client focus places it within the marketing and brand experience segment of business services, an area that private equity sponsors have increasingly targeted for add-on acquisitions.
The PEI brief does not disclose the purchase price, the seller, or the deal structure. Details on the transaction's financial terms and the strategic rationale for the add-on were not available in the source material reviewed.
Another A Story is a full-service experiential agency that designs and produces events for beauty, fashion and lifestyle brands. Its client focus places it within the marketing and brand experience segment of business services, an area that private equity sponsors have increasingly targeted for add-on acquisitions.
The PEI brief does not disclose the purchase price, the seller, or the deal structure. Details on the transaction's financial terms and the strategic rationale for the add-on were not available in the source material reviewed.
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