Key Takeaways
- • LCS has appointed Shelley Hamner as Assistant Vice President of Sales and Shauna Shockley as Assistant Vice President of Resident Experience for Vi, an LCS portfolio of 10 Life Plan Communities.
- • Hamner most recently served as Vice President of Sales & Marketing at Green Courte Residential in Chicago, and previously held leadership roles at Senior Lifestyle Corporation (including Divisional Director) and Brookdale's Entry Fee Division.
- • Shockley brings nearly 15 years of senior living leadership experience and will lead Vi's resident experience strategy with a focus on the full resident journey.
- • Vi President and CEO Gary Smith framed the hires as part of efforts to differentiate Vi's communities for the next generation of senior living residents.
Summary
LCS has named Shelley Hamner Assistant Vice President of Sales and Shauna Shockley Assistant Vice President of Resident Experience for Vi, the LCS portfolio of 10 Life Plan Communities, according to a PRWeb release dated October 9, 2026 from Des Moines, Iowa. The appointments are intended to advance Vi's sales strategy and enhance the resident experience across its communities nationwide.
Hamner brings extensive experience in senior living sales, marketing and residential settings. She will support Vi's efforts to connect prospective residents with the lifestyle and experiences offered across its communities. Most recently she served as Vice President of Sales & Marketing at Green Courte Residential in Chicago. Earlier in her career she held leadership roles at Senior Lifestyle Corporation, where she was a Divisional Director, and served as Vice President of Sales & Marketing for Brookdale's Entry Fee Division.
Shockley has nearly 15 years of senior living leadership experience and a stated focus on creating meaningful resident experiences, strengthening community culture and developing programs that enrich residents' lives. In her new role she will lead Vi's resident experience strategy, with emphasis on the full resident journey and the interactions that shape daily life at Vi.
Gary Smith, President & CEO of Vi, said Hamner's understanding of how senior living is evolving, and of what the next generation of residents expects, will help Vi continue to stand out in the market. The release did not disclose financial terms or other operational metrics associated with the appointments.
Hamner brings extensive experience in senior living sales, marketing and residential settings. She will support Vi's efforts to connect prospective residents with the lifestyle and experiences offered across its communities. Most recently she served as Vice President of Sales & Marketing at Green Courte Residential in Chicago. Earlier in her career she held leadership roles at Senior Lifestyle Corporation, where she was a Divisional Director, and served as Vice President of Sales & Marketing for Brookdale's Entry Fee Division.
Shockley has nearly 15 years of senior living leadership experience and a stated focus on creating meaningful resident experiences, strengthening community culture and developing programs that enrich residents' lives. In her new role she will lead Vi's resident experience strategy, with emphasis on the full resident journey and the interactions that shape daily life at Vi.
Gary Smith, President & CEO of Vi, said Hamner's understanding of how senior living is evolving, and of what the next generation of residents expects, will help Vi continue to stand out in the market. The release did not disclose financial terms or other operational metrics associated with the appointments.
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