Key Takeaways
- • GrooveCar Direct added eight new credit union partners, according to a press release dated October 23, 2026 distributed via PRWeb from Farmingdale, N.Y.
- • The new clients range from ACE Federal Credit Union in Mays Landing, NJ ($62.5M in assets, 3,926 members) to Monroe Community Credit Union in Monroe, MI ($406.4M in assets, 32,051 members), the largest of the cohort.
- • The white-labeled platform gives member institutions access to vehicles from more than 15,000 participating dealerships through branded car shopping sites.
- • The company positions the program as a way for credit unions to generate auto loan leads and compete for lending before members secure financing elsewhere.
- • GrooveCar Direct also offers AutoPilot, an email marketing add-on that the company says drives member return traffic without adding to credit unions' marketing workload.
Summary
GrooveCar Direct, which describes itself as the nation's leading car shopping program built for credit unions, announced on October 23, 2026 that it has added eight new credit union partnerships across the country, according to a PRWeb press release issued from Farmingdale, N.Y.
The new partners are ACE Federal Credit Union (Mays Landing, NJ; $62.5M in assets; 3,926 members), Chattanooga First Federal Credit Union (Chattanooga, TN; $25.5M; 1,272 members), Crow Wing Power Credit Union (Brainerd, MN; $126.3M; 4,550 members), First Point Federal Credit Union (Hamilton, NJ; $25M; 1,161 members), LG&E Co. Credit Union (Louisville, KY; $50M; 2,717 members), Michigan Columbus Federal Credit Union (Livonia, MI; $75M; 4,541 members), Monroe Community Credit Union (Monroe, MI; $406.4M; 32,051 members), and U.P. Connection Federal Credit Union (Omaha, NE; $34.3M; 2,388 members). Combined, the group reports roughly $805M in assets and about 52,600 members, though these figures are as stated in the release and are not independently verified.
The platform is white-labeled, so each credit union offers members a branded car shopping site with access to available vehicles from more than 15,000 participating dealerships. GrooveCar says this keeps the institution involved through the shopping and financing journey, which the company frames as a way for credit unions to capture auto loan leads as more of the car-buying process moves online.
GrooveCar also promotes AutoPilot, an email marketing add-on in which its team designs and runs custom-branded campaigns intended to drive members back to their car shopping sites and generate lending opportunities without added work for credit union marketing staff. The release does not disclose pricing, contract terms, or measured lending results for existing partners.
The announcement is a company-issued press release and contains no third-party validation of adoption or loan volume.
The new partners are ACE Federal Credit Union (Mays Landing, NJ; $62.5M in assets; 3,926 members), Chattanooga First Federal Credit Union (Chattanooga, TN; $25.5M; 1,272 members), Crow Wing Power Credit Union (Brainerd, MN; $126.3M; 4,550 members), First Point Federal Credit Union (Hamilton, NJ; $25M; 1,161 members), LG&E Co. Credit Union (Louisville, KY; $50M; 2,717 members), Michigan Columbus Federal Credit Union (Livonia, MI; $75M; 4,541 members), Monroe Community Credit Union (Monroe, MI; $406.4M; 32,051 members), and U.P. Connection Federal Credit Union (Omaha, NE; $34.3M; 2,388 members). Combined, the group reports roughly $805M in assets and about 52,600 members, though these figures are as stated in the release and are not independently verified.
The platform is white-labeled, so each credit union offers members a branded car shopping site with access to available vehicles from more than 15,000 participating dealerships. GrooveCar says this keeps the institution involved through the shopping and financing journey, which the company frames as a way for credit unions to capture auto loan leads as more of the car-buying process moves online.
GrooveCar also promotes AutoPilot, an email marketing add-on in which its team designs and runs custom-branded campaigns intended to drive members back to their car shopping sites and generate lending opportunities without added work for credit union marketing staff. The release does not disclose pricing, contract terms, or measured lending results for existing partners.
The announcement is a company-issued press release and contains no third-party validation of adoption or loan volume.
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