Key Takeaways
- • Generational Group, a Dallas-based M&A advisory firm, advised on the sale of Percopo Coatings Company, LLC (PCC), a Longwood, Florida painting and coatings contractor, to Bertram Capital Management, a private equity firm; the acquisition closed September 4, 2026.
- • PCC was founded in 2003 and provides interior and exterior painting, waterproofing, sandblasting and restoration, and fireproofing/intumescent coatings for commercial, industrial and institutional clients across the Southeastern U.S.
- • The deal is the fifth platform investment in Bertram Capital's Ignite fund, according to the announcement.
- • Bertram plans to use its in-house Bertram Labs technology team to support PCC's digital marketing, e-commerce, analytics and platform optimization, and is seeking add-ons in the industry and Southeast.
- • Generational Group's advisory team on the deal was led by Chief M&A Officer Brenen Hofstadter, with Aaron Presley and Chad Comroe; Ed Weber and Dave Heymann established the initial relationship.
Summary
Generational Group, a Dallas-headquartered full-service M&A advisory firm, announced that it advised on the sale of Percopo Coatings Company, LLC, a Florida painting and coatings contractor, to Bertram Capital Management, a private equity firm based in Foster City, California. The acquisition closed on September 4, 2026, according to the Business Wire release.
PCC, headquartered in Longwood, Florida, was founded in 2003 and has built a reputation with general contractors, developers and facility owners for workmanship and project efficiency. The company self-performs across multiple trades, which eliminates the need for clients to coordinate several contractors. Its services include interior and exterior painting and specialty coatings, waterproofing and seamless flooring, sandblasting and restoration, and fireproofing and intumescent coatings. PCC has worked on airports, resorts, theme parks, schools and federal buildings across the Southeastern United States.
The transaction is the fifth platform investment in Bertram's Ignite fund. Bertram, founded in 2006, targets lower middle-market companies and applies its Bertram High-5 operational value-creation framework, which covers management augmentation, complementary acquisitions, sales and marketing improvement, and technology integration. Bertram Labs, the firm's in-house technology team, will support PCC through digital marketing, e-commerce, big data and analytics, application development and platform optimization. Bertram said it is actively seeking add-on acquisitions in the industry and the Southeastern U.S.
Mike Percopo, Founder and CEO of PCC, said the company expects the partnership to accelerate its next phase of growth and strengthen its digital capabilities. Zack Bassi, Vice President at Bertram Capital, cited the firm's experience backing several scaled trades platforms. Ryan Binkley, CEO of Generational Group, said the company's Southeast presence and commitment to quality position it well for continued growth. Generational, which reports more than 350 professionals across 17 offices and over 1,900 closed transactions, said it ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2024 and 2025.
PCC, headquartered in Longwood, Florida, was founded in 2003 and has built a reputation with general contractors, developers and facility owners for workmanship and project efficiency. The company self-performs across multiple trades, which eliminates the need for clients to coordinate several contractors. Its services include interior and exterior painting and specialty coatings, waterproofing and seamless flooring, sandblasting and restoration, and fireproofing and intumescent coatings. PCC has worked on airports, resorts, theme parks, schools and federal buildings across the Southeastern United States.
The transaction is the fifth platform investment in Bertram's Ignite fund. Bertram, founded in 2006, targets lower middle-market companies and applies its Bertram High-5 operational value-creation framework, which covers management augmentation, complementary acquisitions, sales and marketing improvement, and technology integration. Bertram Labs, the firm's in-house technology team, will support PCC through digital marketing, e-commerce, big data and analytics, application development and platform optimization. Bertram said it is actively seeking add-on acquisitions in the industry and the Southeastern U.S.
Mike Percopo, Founder and CEO of PCC, said the company expects the partnership to accelerate its next phase of growth and strengthen its digital capabilities. Zack Bassi, Vice President at Bertram Capital, cited the firm's experience backing several scaled trades platforms. Ryan Binkley, CEO of Generational Group, said the company's Southeast presence and commitment to quality position it well for continued growth. Generational, which reports more than 350 professionals across 17 offices and over 1,900 closed transactions, said it ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2024 and 2025.
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