Key Takeaways
- • Dynasty Financial Partners named Alex Kaminsky Chief Marketing Officer, based at its St. Petersburg, Fla. headquarters and reporting to Founder and CEO Shirl Penney.
- • Gordy Abel, Dynasty's CMO for the past decade, moves into the newly created role of Chief Brand Officer, reporting to Kaminsky from New York City.
- • Kaminsky previously served as Global Chief Brand Officer at NYSE-listed Corpay over eight years, with more than 25 years of marketing leadership experience.
- • Dynasty, which serves more than 750 advisors with nearly $135 billion in assets on platform, is positioning the appointment as part of a brand refresh tied to its AI-enabled RIA operating system.
Summary
Dynasty Financial Partners, described as a leading integrated, AI-enabled operating system in the RIA space, has appointed Alex Kaminsky as Chief Marketing Officer, according to a company announcement distributed by Business Wire. Kaminsky will be based at Dynasty's headquarters in St. Petersburg, Florida, and will report to Founder and CEO Shirl Penney. The firm said it serves more than 750 advisors with nearly $135 billion in assets on platform.
As part of the change, Gordon "Gordy" Abel, who has served as Dynasty's CMO for the past decade, takes on the newly created role of Chief Brand Officer. Abel will report to Kaminsky from New York City.
Kaminsky brings more than 25 years of experience leading marketing transformations at Fortune 500, public, and private equity-backed companies. His prior roles include positions at Corpay, YP, The Weather Channel, Coca-Cola, ESPN, and Turner Broadcasting, and he founded and exited a strategic brand consultancy. Most recently he spent eight years at NYSE-listed Corpay, where he rose to Global Chief Brand Officer. There he led an integrated brand-to-demand engine and launched the company's first AI-enabled Creative Studio, which the release says delivered more than $2 million in annual savings.
At Dynasty, Kaminsky will focus on magnifying the firm's brand and building a platform brand intended to benefit the network of RIAs that rely on Dynasty for marketing services. He will work with Ken Hoffman, Head of Dynasty Consulting Group, and the Network Marketing team led by Catherine Mitchell and Peter Ward.
Penney said the hire supports the firm's message around "triangulation of advice" and "making independence last," and cited stakeholders including RIA clients, employees, resource partners, and investors. Dynasty Board member John Seifert, former Chairman and CEO of Ogilvy, has provided brand guidance as part of a refresh of the brand strategy, and Penney consulted with Vayner Media and Gary Vaynerchuk, who helped facilitate the connection to Kaminsky.
As part of the change, Gordon "Gordy" Abel, who has served as Dynasty's CMO for the past decade, takes on the newly created role of Chief Brand Officer. Abel will report to Kaminsky from New York City.
Kaminsky brings more than 25 years of experience leading marketing transformations at Fortune 500, public, and private equity-backed companies. His prior roles include positions at Corpay, YP, The Weather Channel, Coca-Cola, ESPN, and Turner Broadcasting, and he founded and exited a strategic brand consultancy. Most recently he spent eight years at NYSE-listed Corpay, where he rose to Global Chief Brand Officer. There he led an integrated brand-to-demand engine and launched the company's first AI-enabled Creative Studio, which the release says delivered more than $2 million in annual savings.
At Dynasty, Kaminsky will focus on magnifying the firm's brand and building a platform brand intended to benefit the network of RIAs that rely on Dynasty for marketing services. He will work with Ken Hoffman, Head of Dynasty Consulting Group, and the Network Marketing team led by Catherine Mitchell and Peter Ward.
Penney said the hire supports the firm's message around "triangulation of advice" and "making independence last," and cited stakeholders including RIA clients, employees, resource partners, and investors. Dynasty Board member John Seifert, former Chairman and CEO of Ogilvy, has provided brand guidance as part of a refresh of the brand strategy, and Penney consulted with Vayner Media and Gary Vaynerchuk, who helped facilitate the connection to Kaminsky.
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