Key Takeaways
- • Customer Equity Labs, a Las Vegas-based AI strategy and implementation firm, has been named an OpenAI Select Partner within the OpenAI Partner Network, according to a Business Wire press release dated October 27, 2026.
- • The OpenAI Partner Network is a global program through which partners build, sell, and deliver AI solutions with OpenAI; Select Partner status commits the firm to continue working with OpenAI on deploying and scaling AI solutions.
- • The firm's services focus on AI search visibility (getting found when buyers query ChatGPT and other AI tools), hands-on ChatGPT workshops, and customer-facing AI agents.
- • Founder and CEO Allison Hartsoe, a three-time founder who has raised more than $72 million in venture capital, is the firm's principal; the company targets founder-led, family-owned and private equity-backed businesses.
- • The announcement is a partner-program designation disclosed by the company itself; the release does not disclose financial terms, client counts beyond one cited case, or revenue figures.
Summary
Customer Equity Labs, an AI strategy and implementation firm based in Las Vegas that helps growing companies increase the value of each customer, announced on October 27, 2026 that it has been named an OpenAI Select Partner within the OpenAI Partner Network, according to a Business Wire release. The OpenAI Partner Network is a global program that enables partners to build, sell, and deliver AI solutions with OpenAI. As a Select Partner, Customer Equity Labs said it will continue working with OpenAI to help organizations build, deploy, and scale AI solutions responsibly and effectively.
The firm describes its offering as helping growing companies use AI to protect and grow revenue. Its three core service lines are AI search visibility, which aims to ensure companies are recommended when buyers ask ChatGPT and other AI tools for suggestions; hands-on ChatGPT workshops for corporate teams; and the development of AI agents designed to serve customers while preserving trust. The company said it plans to expand all three offerings.
Founder and CEO Allison Hartsoe said in the release that "AI is moving fast, and the companies that pull ahead will point it at the work that matters most to their customers." Hartsoe has more than 20 years of experience in customer analytics, with prior work for Nike, Genentech, GlaxoSmithKline and Intel, and previously served as a managing director of AI, Data & Analytics at EY, where the release says she built customer-value models that identified millions in operational savings for private equity-owned companies. She is a three-time founder who has raised more than $72 million in venture capital and is the author of The Age of Customer Equity, named the 2023 BIMA Business Marketing Book of the Year.
The release includes a testimonial from Kim Rosengren, CEO of Markentum, a senior living marketing agency, who said the firm audited its AI effectiveness, recommended a more robust strategy, trained its 40-person team and then built solutions alongside it. The release is a company-issued announcement, and the partner designation is presented without disclosed financial terms or independently verified client results.
The firm describes its offering as helping growing companies use AI to protect and grow revenue. Its three core service lines are AI search visibility, which aims to ensure companies are recommended when buyers ask ChatGPT and other AI tools for suggestions; hands-on ChatGPT workshops for corporate teams; and the development of AI agents designed to serve customers while preserving trust. The company said it plans to expand all three offerings.
Founder and CEO Allison Hartsoe said in the release that "AI is moving fast, and the companies that pull ahead will point it at the work that matters most to their customers." Hartsoe has more than 20 years of experience in customer analytics, with prior work for Nike, Genentech, GlaxoSmithKline and Intel, and previously served as a managing director of AI, Data & Analytics at EY, where the release says she built customer-value models that identified millions in operational savings for private equity-owned companies. She is a three-time founder who has raised more than $72 million in venture capital and is the author of The Age of Customer Equity, named the 2023 BIMA Business Marketing Book of the Year.
The release includes a testimonial from Kim Rosengren, CEO of Markentum, a senior living marketing agency, who said the firm audited its AI effectiveness, recommended a more robust strategy, trained its 40-person team and then built solutions alongside it. The release is a company-issued announcement, and the partner designation is presented without disclosed financial terms or independently verified client results.
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