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BHAG Examples That Transform Your Business

rhythmsystems

1 month ago

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Some of the most successful companies in the world are chasing goals so audacious they didn't know how they'd get there when they set them. Amazon's founding BHAG was to make every book ever printed, in any language, available in under 60 seconds. Microsoft's was a computer on every desk and in every home. NASA's was landing a man on the moon and returning him safely to Earth — a goal set years before anyone knew how it would actually happen.
This is the power of a BHAG (Big Hairy Audacious Goa...

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