Key Takeaways
- • Amundi launched a media campaign in mid-October 2026 titled "The faces behind your investment," a video series profiling four French companies backed by its private markets teams.
- • The campaign features four companies: Myrium (Private Equity Midcap), Les Alchimistes (Private Equity Impact Investing), R3 Group (Infrastructure), and a network of artisanal bakeries led by Sophie Lebreuilly (Private Debt).
- • The initiative supports a key ambition of Amundi's 2028 strategic plan: driving innovation across active, passive, and private asset management.
- • The campaign is positioned as part of Amundi's broader financial education initiatives and targets a broad audience across YouTube, LinkedIn, and Instagram.
Summary
Amundi has launched a new media campaign, "The faces behind your investment," starting in mid-October. The video series highlights how the asset manager supports companies both financially and through its people, focusing on the private markets teams that back unlisted businesses and contribute to economic activity across French regions.
The campaign profiles four French businesses supported through Amundi's expertise in Private Equity (Midcap and Impact), Infrastructure, and Private Debt. Myrium, a century-old company working to improve the sustainable performance of buildings, is backed by the Private Equity Midcap team. Les Alchimistes, a social and solidarity economy actor that turns food waste into compost, is supported by the Private Equity Impact Investing teams. R3 Group, an operator of electric vehicle charging stations, receives support from Amundi's Infrastructure teams. A network of artisanal bakeries led by Sophie Lebreuilly is expanding with backing from the Private Debt teams. Each story is presented as a paired testimonial from Amundi experts and leaders of the unlisted companies.
According to the publisher, the campaign brings to life a key ambition of Amundi's 2028 strategic plan, which seeks to drive innovation across active, passive, and private asset management. The company says the testimonials illustrate its private assets capabilities and its ability to offer investment solutions that support companies rooted in the real economy. The campaign is designed for a broad audience and aims to show how savings invested in the real economy can provide tangible support to the French economic fabric. It will be promoted on YouTube, LinkedIn, and Instagram as part of Amundi's broader financial education initiatives.
The campaign profiles four French businesses supported through Amundi's expertise in Private Equity (Midcap and Impact), Infrastructure, and Private Debt. Myrium, a century-old company working to improve the sustainable performance of buildings, is backed by the Private Equity Midcap team. Les Alchimistes, a social and solidarity economy actor that turns food waste into compost, is supported by the Private Equity Impact Investing teams. R3 Group, an operator of electric vehicle charging stations, receives support from Amundi's Infrastructure teams. A network of artisanal bakeries led by Sophie Lebreuilly is expanding with backing from the Private Debt teams. Each story is presented as a paired testimonial from Amundi experts and leaders of the unlisted companies.
According to the publisher, the campaign brings to life a key ambition of Amundi's 2028 strategic plan, which seeks to drive innovation across active, passive, and private asset management. The company says the testimonials illustrate its private assets capabilities and its ability to offer investment solutions that support companies rooted in the real economy. The campaign is designed for a broad audience and aims to show how savings invested in the real economy can provide tangible support to the French economic fabric. It will be promoted on YouTube, LinkedIn, and Instagram as part of Amundi's broader financial education initiatives.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.