When your business plan is to bring a product to the market to help people live long, healthy lives, it shouldn’t be as hard as it is to succeed — but it is. Founders underestimate the number of things that have to go right for a company to succeed. Their technology can work perfectly, and the clinical data can look great, yet the business is still at high risk of failure.To succeed, founders should be encouraged to focus on the three most important things to make a medtech startup successful, o...
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